To date, well-known brand namesare at everyone's ears. We get used to them and do not think that somebody once invented these names, that behind them there are stories. And, meanwhile, the "life" of brands is very interesting, they are constantly fighting for places in kind of "hit parades", ratings on popularity and cost. Let's talk about the most famous brands in different spheres.
The process of developing a brand name is callednaming. There are several ways to create a successful name for a product or company. The first is the simplest, when the brand is simply called the surname or the name of the creator. So famed for their names Ford, Prada, Bosch, Dell and many others.
Another popular way of creating names -this is an abbreviation. Most often, parts or letters of the names and surnames of the creators are taken, and the letters of word combinations can also be connected. So there were names of MTS, Lenovo, IBM, HP. Brand names can appear as a result of using existing or fictional words. So there were brands of Apple, Volkswagen, BlackBerry. Usually in the course of promotion, the name and logo are associated with a certain story, a legend, real or fictitious. In marketing, this is called brand mythology.
Everyone knows the name "Nokia", but very few peopleknows what it means. Initially, the firm owned a paper mill, one of the factories was built on the river Nokianvirta, a shortened version and became a nem for the new company. Often, brand names are associated with mythological characters. The most unusual way to use the name of a mythical creature is the company "Asus". Creating the concept of the future firm, the owners wrote a list of inherent qualities: strength, adventurous spirit, quickness. All these properties were inherent in the legendary horse from the ancient Greek myths, Pegasus (in the original writing - Pegasus). But the owners of the company wanted the name to allow the company to occupy the top lines in the telephone directory. So the first syllable from the name of the horse disappeared and "Asus" appeared.
The car "Volvo" was named afterLatin saying "I roll" in honor of ball bearings, which was originally produced by the organization. By the same principle went and the company Volkswagen, whose name is the German word combination "people's car". But the most legendary, probably, is the Apple brand. Steve Jobs, the creator of the brand and an outstanding marketer, told at least three versions of the history of the appearance of this name.
Creating a brand requires a lot of investment, andcompanies are going to these costs consciously. After all, a memorable, attractive name helps to increase sales. For today there is a struggle of marks for capitalization which allows to receive the additional income only for a name. The brand rating changes yearly, so the only correct order and list of the most expensive brands in the world can not be made.
But the group of leaders in recent years consistently includes such brands as:
The USA is the birthplace of marketing, and it is here that the first brands are born. In addition to the already named Apple, Coca-Cola, Google and others, there are other famous American brands. Among them we can name:
Many American clothing brands have wonworld fame. For example, it is worth remembering DC Shoes, Diesel, Levi's, Converce, Amazon. Today, US brands are an example of the formation of a brand that generates profit.
The second country - the home of the world-famousbrands can be called Germany. This state in consumers is associated with reliability and quality. Not surprisingly, many German brands are car brands.
BMW, "Mercedes", "Volkswagen", "Audi" make up the real glory of the country and bring their owners a fair profit. Also in Germany were born such famous brands as "Adidas", " "Puma", "Bogner", "Hugo Boss".This country is the birthplace of many high-tech brands, for example, Siemens, Bosch, Grundik. In addition, large cosmetic brands such as "Fa", "Niveja", "Henkel" were born in Germany.
Today, many do not remember the times whenSportswear was an attribute of only stadiums and gyms. We are used to seeing sports emblems on everyday clothes, in which you can go to work, walk or a date. Such changes are associated with the promotion of sportswear brands. Fashion for such equipment in the usual wardrobe appeared thanks to brand managers who formed love and commitment to their brands from ordinary people.
Today the most famous sports emblems andbrands bring enormous profits to their owners. The most famous sports brands are: Nike, Adidas, Puma, Asics, Umbro, New Balance, Reebok.
Russia started to brand its productsonly 25 years ago. But some famous domestic brands appeared much earlier. Today, Russia's brands are the glory and pride of the country. The most famous brands of the Soviet era include Lada, Aeroflot, Kalashnikov, and Kamaz.
But in the new time in Russia there are stamps,world-famous, among them: the company for the production of software products ABBYY, the company that produces anti-virus programs, Kaspersky Internet Security, the clock "Rocket", the raw materials company "Gazprom".
After food, clothing is one of themost often bought goods. The last 40 years in the world formed a culture of consumption of brands, which was created by clothing manufacturers. Fashion brands have become an element of lifestyle, part of mass culture. There are luxury brands and mass markets, each segment has its own leaders.
And the overall popularity rating looks something like this:
Fashion brands are born often, unlike, for example, from automobile. The specialization of brands in their audience and features is increasingly taking place.
The most popular in the world are popularfood brands. Advertising since childhood has taught people the names of brands that are becoming the norm of consumption and sometimes even their own names. Today, brand names are known worldwide: Danone, Nestlé, Mars, Unilever, Kraft Foods. They combine several brands and different products. Every year the struggle between the outstanding brands only intensifies. They are increasingly advertising their products, struggling to push the smaller, in particular, national producers away from the buyer.
