/ / Mock up ("mocap") is ... What is needed and how to do it?

Mock up ("mocap") is ... What is needed and how to do it?

"Mocap" is a narrowly specialized term, which is used mainly by designers. In the literal sense, the word mocap means layout. With his help, a professional creates a three-dimensionalvisualization of anything, such as packaging or printing. Often it is used in advertising. A simple example: the fast food chain McDonald's. Appetizing hamburger in the image - not a picture, but a visual idealization of what you want to buy and eat. If the offered product is located inside the environment, it looks better and more profitable than the usual screenshot (snapshot).

mocap is

What is it?

A mocap is a layout that is useddesigners in order to demonstrate to the customer the product or product. For example, a future business card, CD cover, photo album, postcard, content or appearance of the book. Due to this method, the customer visually evaluates the design offered by the specialist in the working environment. It turns out not just a flat photo, but a superimposed layout on the product. Mock up allows you to see the final result in reality.It simplifies the interaction between the customer and the designer. Visual layouts allow you to test products at the design stage, make changes, corrections before printing.

Mock up is good because it's simple,Time-consuming work that everyone can learn without exception. In order to perfectly master this technique, it is important to have an idea of ​​design, a sense of taste, style, measure, knowledge of color compatibility, be able to work in graphic editors. While mastering the mocap, look through the works of famous designers, learn from other people's examples and mistakes.

mocap business card

Why is it needed?

Mocapes are needed by professional designers,freelancers, artists who work to order and create amazingly beautiful works. Later they are presented to the client in the best possible way. Mocap is created to demonstrate the history of a picture or an inscription that improves the product and helps customers make a choice in its favor. Technically, mocaps are PSD files with editable smart objects (layers in the Photoshop program that allow you to paste the design into the right place). Mocaps can also be photographs. For example: a notebook lying on a table, or a business card. Mocap can be made by yourself, buy or free download ready.

mock up

How to create it?

Mocap is a mockup from scratch.Make an ideal job easily with the help of the well-known program "Photoshop." For example, if you want to create a logo or an inscription on a business card, it's best to use ready-made files. On special resources there are a huge number of photos with empty business cards, lying on the table.

You should open a photo in Photoshop and a file withready-made inscription. It should be correctly placed on the business card so that a sense of reality is created. All available tools of the program are used for this. For this work, you need an initial knowledge of the graphic editor. If you do not know how to make a mocap yourself, study the theory, and also constantly train.

There is a special algorithm for independentcreating a mocap. Want to show the customer an inscription or a quote? Prepare a camera and objects for the scene: a notebook, a beautiful neutral background. Set the correct lighting, position the objects and take several pictures.

mocap for Photoshop

Applications

Now readers know that mocap is a mockupbusiness cards, magazines, books, postcards, to which the designer imposes a specific picture, photograph or inscription. This process helps to visualize the work (for example, to make an inscription on the card) and allows the customer to understand how the result will look. Mocap is used in the creation of sites, web applications, printing, advertising banners, signage, menus and much more. Often, interior designers refer to it when they prepare a project for a room.

Mocap site

Create a mocap site with knowledge of the case can onlyprofessional web designers. The reason is simple - experts do not panic if the customer will require the completion of any details. Mocap helps the designer to see the idea, develop and improve it in the future. A web framework is a schematic outline of a web page. First, the designer draws it by hand on a piece of paper. This is necessary to make better use of the tools of graphic editors.

The frame of the site is created in black and white, thatallows the developer to outline the location of the main elements: logo, menu, content, ad units. After the skeleton, the designer develops a prototype site: color and style. Eleven useful tools come to the rescue. They will help out when creating all the details of the site. Pay attention to the programs InVision, UXPin, Marvel App, Gliffy, OmniGraffle, Moqups, Axure, JustinMind, Mockingbird, HotGloo, Mockplus.

For example, Mockplus is a simple designer tool.It helps to create a framework, go from a black and white version to a color one. This tool allows you to use more than two hundred components, which greatly simplify the creation of the site. To help the designer come and other programs. With their help, it is easy to create site elements, study details, learn. The most common and easy way to get skills is to make a mocap business card.

mocapps psd

Graphics editor

Photoshop is one of the programs that comes toHelp the designer when creating various projects and layouts. Mockups for "Photoshop" are ready-made PSD files. You can download them on paid, free resources or do it yourself. The easiest way is to find a ready mocap and apply it to demonstrate the main work.

Try to make an inscription for a booklet or postcard. Come up with an idea, decide on the color. Draw a sketch from your hand on a piece of paper. Then embody the idea in the graphics program.

An easy and popular option among beginners ismocap business cards. Open the downloaded file, label and text. Go to the ready mocap, click on the icon "Smart Object" (this should be a business card image), select "Edit Content" from the menu. A new object will open in the new tab, ready to be modified. Then activate the created inscription or text and transfer to the surface business cards. The inscription can transform, change the size, choose the most suitable location. Save the project.

how to make a mocap

Sources of information

There is nothing difficult in creating mocaps.They simplify the main job of the designer, save energy and time. If there is a desire, create your own database of such files and sell them. But this will require a good camera, shooting skills, subjects, knowledge of lighting, a sense of well-developed taste and style. Sources of images can become resources that, for a fee, sell ready-made pictures to showcase the design of something. If there is no available cash to buy mocap, the designer is offered a large number of free sources. There you can easily find thousands of beautiful pictures for any subject to download.

Disadvantages of ready mocap:uniformity, lack of individuality, stereotypedness. Pros - accessibility, beauty, minimalism, maximum realism, convenience. If you are professionally engaged in design, be sure to have a proven base of mocaps. It should emphasize the style of the author, it is profitable to demonstrate the subject of sale, to attract the customer.

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