To maximize the success of your ownbusiness, the customer base should always be at hand. It can be a special notebook or notebook, perhaps a list in the phone book, anything, but the main thing is to have it with you wherever you are, even if you rest on the beach. On this list you need to work constantly, make sure that customers do not go to competitors, periodically inform them about useful innovations, in general, do everything so that people do not forget about you and want to cooperate with you further.
It is very important that the customer base is conducted in an organized manner, namely:
- The available information was systematically recorded, its analysis was carried out, and correct business decisions were made.
- There was a special program "Customer base" on computer media. It is easy to use and very useful.
Conveniently, when the customer base is recorded inspecial program Exel, which looks immediately in the form of a table with additional features. This program is free, and the customer database can be constantly updated due to the infinite number of columns and rows. Exel program is easy to use and does not require certain skills.
If we talk about network marketing, in this case client base filled with polls, rounds of organizations, apartments, and so on. You can knock on all doors.
It is necessary to understand that some customers, evenpermanent, can be eliminated for many reasons, that is why it is necessary to constantly look for new ones and put them in your base. If your business covers a very different audience, then it would be advisable to hire a couple of people to form a customer base by making phone calls and collecting information on the Internet. So, you can significantly save time.