Social communication is the transmission of informationon large or small groups of the audience. It is transmitted by symbols and signs. With the rapid development of technology, this type of communication has found various forms, which, unfortunately, does not mean an increase in its effectiveness. Also, some theorists view this phenomenon as a way of influencing large groups of audiences, with the help of which the goals of those who translate information are realized.
Social communication: a characteristic
In the process of communication, 5 elements are involved, without which it can not be realized:
Thus, social communicationis characterized by the availability of certain information that is spread through a channel of communication with a wide audience, its purpose is to influence the behavior, emotions and feelings of people. There is also such a supply of information, which is focused exclusively on the intellectual development of the masses and broadening their horizons. Such a pitch is characterized by neutrality and the maximum possible objectivity without evaluation elements.
Types of social communication
Some researchers under the socialcommunication is understood not only a large-scale dissemination of the message, but also an individual exchange that takes place between two people. His habitual form is conversation. In spite of the fact that this is suitable for the characterization of "social", it is often used in this sense when it comes to a group or a mass of people. Therefore, in this article we use a more common value.
Social Communication and its Intention
Intent is the goal. A very important element of mass communication, because the quality of perception depends on this. In modern communication, there are several types of intentions:
Social communication and criteria for its effectiveness
The basis of any kind of communication is the establishment ofdialog between the addressee and the addressee. If it is installed poorly, or if the interpretation of the receiving information is incorrect, then it is not necessary to talk about the effectiveness of communication. Therefore, this topic is important in covering any type and type of communication.
There are a number of criteria for determining the effectiveness of this phenomenon:
Therefore, the effectiveness of communication is easyis achievable if you follow a number of principles of presenting information and clearly indicate your attitude to the audience Despite the fact that there are various types of communication, this article describes the most universal characteristics and tips that will be useful to everyone connected with the QMS.