Möglichkeiten, die Website dort zu fördern, sind vielfältig. Sie können nur auf häufig besuchten Websites verdienen. Zu den beliebtesten Möglichkeiten, diese Ziele zu erreichen, gehören:
· Suchmaschinenoptimierung oder sogenannte SEO-Optimierung. Diese Methode soll das Niveau der Website bei der Ausgabe seiner Suchmaschinen erhöhen.
· Interne Optimierung Dies bedeutet, eine kompetente Struktur der Website mit Schlagwörtern zu erstellen, die auf die Förderung der Ressource abzielen.
· Externe Optimierung. Dies sind Links von anderen Seiten. Sie sollten qualitativ und ihre Anzahl, wenn möglich, maximal sein. Texte von Links (Anker) sollten Schlüsselwörter enthalten.
· Verwenden Sie Schlüsselwörter in Tags. Die größte Aufmerksamkeit der Suchmaschinen verwenden Tags , , <H1>, <a>, <H2> und auch Meta-Tags.</p> <p>· Kontextbezogene Werbung. Die beliebtesten Dienste für solche Werbung sind Yandex Direct, Google Adwords oder Begun.</p> <p>· САР - aktives Beförderungssystem.Wenn Sie sich bei einem solchen Dienst registrieren, können Sie die Zugriffszahlen auf Ihre Website erhöhen, die Qualität ist jedoch gering. In letzter Zeit verlieren solche Methoden der Website-Werbung an Relevanz.</p> <p>· Förderung von Websites in sozialen Netzwerken. Diese Methode ist sehr vielversprechend und sollte besondere Aufmerksamkeit gewidmet werden.</p> <p> </p> <p>Soziale Netzwerke sind riesigWebsites, die fast täglich zum größten Teil vom russischsprachigen Internet besucht werden. Die beliebtesten unter diesen Ressourcen sind Odnoklassniki und VKontakte. Das Publikum dieser Netzwerke besteht aus Menschen unterschiedlichen Alters und Status, von denen die meisten der aktiven Altersgruppe angehören. Es ist diese Gruppe, die auf alles Neue am schnellsten reagiert und bereitwillig auf die interessanten Nachrichten reagiert, die ihr angeboten werden. SEO-Optimierer legen daher großen Wert auf soziale Netzwerke. Die Werbung für Websites in sozialen Netzwerken ist aus mehreren Gründen sehr effektiv.</p> <p> </p> <p>Website-Promotion-Technologie unter den Nutzernsoziale Netzwerke namens Social Media Optimization (SMO). SMO-Optimierung ist eine relativ neue Art der Ressourcenförderung, hat sich aber bereits bewährt.</p> <p>Diese Werbemethode beinhaltet die Verwendung von drei privaten Hauptmethoden: Guerilla-Marketing, die Methode zur Schaffung einer Zielgruppe und virales Marketing.</p> <p>Guerilla-Marketing ist zu besuchenverwandte Sites mit den Aktivitäten ihrer Unternehmens-Sites und im Kommunikationsprozess mit Benutzern, die sie über die Vorteile ihres Unternehmens informieren. Dies ist keine direkte Werbung, sondern angeblich Bewertungen von echten Käufern und Nutzern von Produkten. In der Regel sind die Menschen eher bereit, an solche Bewertungen zu glauben, als kommerzieller Werbung zu vertrauen.</p> <p>Die Methode zum Anlegen einer Zielgruppe ist das AnlegenGruppen mit Informationen über ihr Geschäft. Die Teilnehmer werden zu dieser Gruppe eingeladen, um auf ihre Aktivitäten aufmerksam zu machen. Sie können eine Gruppe mit einem individuellen Design, einem Produktkatalog und einem praktischen, einzigartigen Menü erstellen.</p> <p>Virales Marketing ist eine Methodedas Posten eines Werbespots in sozialen Netzwerken, was die Teilnehmer dazu ermutigt, ihn auf ihren Seiten zu posten, und so zur Bekanntmachung der Website des Initiators beiträgt.</p> <p> </p> <p>Werbung in sozialen Netzwerken nimmt rasant zu. Daher ist die Werbung für Websites in sozialen Netzwerken so beliebt.</p> <p>Im Jahr 2010 wuchs das Volumen solcher Werbung um mehr als30% gegenüber dem Vorjahr. Für 2011 ist nicht weniger Wachstum geplant. Natürlich sind westliche Netzwerke in dieser Hinsicht weiter fortgeschritten als russische. Russische Netzwerke haben jedoch nicht weniger Potenzial. Das Publikum zählt heute mehr als 60 Millionen Menschen und meistert die Aufgabe, neue Kunden zu gewinnen, recht erfolgreich.</p> <p> </p> <p>Soziale Netzwerke sind so praktisch für die Werbung,Sie ermöglichen Benutzern, Inhalte unabhängig voneinander zu generieren, zu diskutieren, Informationen auszutauschen und miteinander zu kommunizieren. Dies können neben sozialen Netzwerken auch Blogs, Microblogging und ähnliche Ressourcen sein.</p> <p>Die Werbung für Websites in sozialen Netzwerken soll nicht die Aufmerksamkeit von Suchmaschinen, sondern der Zielgruppe auf sich ziehen. Dies ist notwendig, um das Image zu verbessern und die Anzahl der Kunden zu erhöhen.</p></div>
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