The example of the company "Micromax" shows that forsuccess among buyers does not necessarily have a ten-year representation in the market. Of course, this does not negate the basic tools of marketing and branding, but a little-known brand can also win in an empty niche. The main thing is to correctly identify customer requests. This is exactly what the Indian brand Micromax did in 2008. Product reviews of the brand, of course, are very diverse and not always supportive of the creators, but the low price covers most of the shortcomings.
The company is committed to offering the newest andattractive mobile market technologies that you can enter into the budget segment. It is the orientation on inexpensive smartphones that differ in functionality that allowed the brand to become one of the leaders in the class of entry-level models in just a few years. What today is a cell phone "Micromax"? Reviews emphasize a fairly tolerable quality when compared with most Chinese low-cost devices.
Along with this, the last line already hints atgood performance and the makings of full-fledged mid-level smartphones. For example, in the new Canvas series, a 1.4 GHz processor appeared, as well as a 13 megapixel camera. Until recently, it was impossible to present such abilities in the filling of the budget model. Today, this potential is endowed with the phone "Micromax", reviews of which emphasize the build quality. I must say that reliability and ergonomics have always prevented representatives of lower-level phones from becoming leaders in the market. The Indian brand is no exception, but so far it has managed to strike a balance between price and overall quality. And now it is worth more to consider the most significant models of the brand.
It can be said that this is the youngest model incompany lineup. The cost of the device is only 800 rubles. To a certain extent, this is a unique offer on the domestic market, since variants with such a price tag and two SIM cards are extremely rare. Moreover, users note the functionality that this Micromax unit has. Reviews, in particular, praise the good performance of the MP3-player, they note the fact of having a camera, a slot with a memory card and Bluetooth. Talk about the shortcomings of the phone with such a price tag and filling is hardly worth it, but the owners still note a small screen resolution and a modest volume battery of 750 mAh. Anyway, models with such data are almost impossible to find not only in the Philips and Nokia level manufacturers' lines, but also Fly.
In this case, make discounts on profitablethe combination of price and functionality is not necessary - the device costs an average of 3.5 thousand rubles, and this amount fully pays for the internal content of the device. If we talk about the advantages of the device, then users distinguish the thoughtful design and ergonomics of the case, the processor is of quite high power and versatility, which is provided during the operation of the phone "Micromax". Reviews also emphasize the presence of two cameras and the same number of SIM cards. However, the quality of the pictures is at the level of smartphones that were popular 5 years ago. Again, for a simple 2-megapixel level, this is not bad, but the consumer is actively raising the query bar, and very soon even 5 megapixel modules will be considered obsolete.
This smartphone is available on the market for 4000 rubles.Its owner gets Android 4.4, the ability to use two SIM cards, a good 3.2 megapixel camera, and communication support in the form of Wi-Fi, GPS, 3G and Bluetooth. The owners, for their part, note a good build, the ability of the phone to catch signals in any conditions and a nice design, which is also rare for low-end models. At the same time, there are a lot of minuses that are found in this model. So, “Micromax” is a smartphone, reviews of which are more often criticized by an insensitive touch screen, strong heating in the area of the camera, a weak battery and the quality of images. Actually, this is a traditional set of claims to budget models, but in this smartphone, however, many of the shortcomings are compensated for by the wide communication capabilities and stable signal reception.
This model is also represented by a two-partperformance with the presence of 4 GB of memory, the Android OS KitKat, quad-core processor and a 5 megapixel camera. First of all, the owners praise the truly powerful speakers that provide detailed and clear sound. Today, devices specialized in musical functions are rare. But this is precisely the case of the “Micromax A093”, reviews of which emphasize the effect of the front stereo speakers. In addition to this, elegant design is formed, formed by edging with different shades, including silver and gold. Users and responsiveness of the interface are praised - the menu works clearly and quickly, and if necessary, you can also connect voice search. Thanks to the 4 core processor, you can confidently launch applications with games without delays and delays. If we talk about the features against the background of other budget devices, the A093 will stand out with a bright screen with a good matrix, resistant to mechanical stress by glass and a wide complete set, which includes headphones.
This is one of the most successful models in the line.Indian company. First, it is inexpensive - an average of 2800-3000 rubles. Secondly, its wide functionality is provided with a productive filling in the form of a combination of the Android 4.2 OS and a dual-core processor. Many owners note the speed and responsiveness of the Micromax A69. Reviews on the organization of the menu should be allocated separately. Ergonomics in this part was previously peculiar to Nokia models, but the Indian brand also decided to focus on convenience when working with functions.
But the rest of the characteristics cause morepositive emotions from users. Cons can be attributed perhaps to a battery with a small capacity. However, this flaw will be felt only by those who actively use the “Micromax A69” phone. Reviews on the screen is also not without criticism, but for a smartphone of this segment, it provides an acceptable image quality.
The device can be considered as a representative.mid-level brand lineup. The model is equipped with a standard set of features and capabilities, including support for two SIM cards, Bluetooth, 3G, etc. From the advantages, users highlight the presence of radio, fast menu and applications, as well as the ergonomic advantages of the case. For the rest, this is a typical "Micromax", reviews of which do not indicate any special flaws, making a discount on the cost of 2500 rubles. It is clear that, acquiring such a phone, you should prepare for poor battery performance and low quality camera shots. If we compare the model with competitors, then these flaws in most cases will fade against the background of more significant minuses of third-party counterparts.
This representative of the Canvas Xpress 2 series canconsidered as the flagship model of the Indian brand. The device is available for a small amount of 9000 rubles. It would seem that for a budget phone it is very much, but the characteristics of the device suggest the opposite. It is enough to note the 5-inch diagonal of the touch display, the high-quality IPS matrix, the protective cover of Gorilla Glass and the 13 megapixel main camera, not to mention the second 2-megapixel Micromax module. Owner reviews appreciate almost every characteristic of the model - both in respect of the display and in terms of camera operation with a processor, the opinions are positive. As for the shortcomings of the E313, they relate to minor operational issues. For example, the low battery capacity is again noted, although in this case it is obvious that the demands of the device have increased significantly. There are also claims to a small amount of memory - 8 GB for a smartphone with such capabilities is still not enough.
Компания уверенно поддерживает свои позиции в class budget smartphones, simultaneously participating in the neighboring segments. In particular, the 13-megapixel “Micromax” is a smartphone, reviews of which not only praise its low price and functionality, but also compare it with representatives of higher categories. This means that products are developing at an active pace. And progress is observed in all parameters - this concerns not only the performance, camera and display, but also the appearance with ergonomics. Improved stylistic qualities, ease of use, and with it increases the reliability of the devices.
