Any hostess knows how best to wash clothes off stains. Times when it took half a day to wash and a lot of strength, passed, and now almost all apartments have washing machines.
In order to facilitate the life of modernhousewives, detergent manufacturers have developed a huge number of different detergent powders and gels. But not everyone knows that behind the most popular brands is one company - The Procter & Gamble. This is a producer of Ariel powder - one of the most popular among us. The history of this brand began a long time ago, but is it really the best in our country?
Although automatic washing machines appeared andbecame popular only in the middle of the last century, The Procter & Gamble was created already in 1837. Then William Procter (candle) and James Gamble (soap maker) were able to create a unique company that not only entered the top of the best brands of the world, but could almost completely fill the world market.
The future producer of Ariel powder was able tooffer customers not just a quality product, but in fact the only opportunity to maintain personal hygiene. Before the Civil War in the United States, enterprising William and James were able to purchase a large amount of tar, which enabled them not to cease their activities during the period of hostilities.
After that, the company has already become a brand andbegan to produce soap products. The first breakthrough was the soap Ivory, which did not sink in the water, but floated on the surface. Thanks to a good advertising company, the company's popularity has grown.
Further for many years P & G not onlydeveloped and improved its products, but also managed to implement an effective marketing company. The "brand management" system, developed by the manufacturers, gave its results, and today the company owns more than 40 world brands in the field of household chemicals and cosmetics.
The brand "Ariel" appeared in the 60s of the 20th century. In Europe, it began to spread quickly enough because of the efficiency and lack of decent competition in the market.
In the beginning, the remedy was issued forsemi-automatic machines, after appeared the first powder "Ariel" automatic. Over time, gels for washing and liquid stain removers were added to the assortment, so in this European brand this brand still occupies a leading position in the market.
However, this brand became the most popular only on the territory of Eurasia. So, in America the most popular detergent is "Tide" - another brand from P & G.
First of all, it is important to understand:the advertisement is engine of the trade. In Russia, "Ariel" appeared in the early 90's. Naturally, a unique marketing company was created for this region, which really won the hearts of many housewives.
The company's slogan is "Not just clean, but perfectclean! ", which sounded from all the screens of the country and the claimed effectiveness against many types of spots conquered the buyers. The producer of the "Ariel" powder really carefully developed the advertising company, and despite the rather high price category, this brand is the most popular on the territory of the CIS countries.
Conquered not only advertising, but also unusualcombinations. For example, in addition to substances for washing stains in powders began to add funds for color protection, fabric softening components, aromatic compositions. Also conquered the buyers and the system that protects the washing machine from the formation of scale, which significantly reduces the chance of breakage. That's why Ariel became so popular - a powder, the price of which is 50% higher than that of domestic producers, however, it does not bother the buyers.
Over time, various subspecies of the brand appeared:"Ariel" (automaton) for color, white and universal, Professional System, 5 stars, automatic + Lenore, washing gels, wash capsules, stain removers.
The popularity of this brand not onlyadvertising, but also the quality of products. And for those who buy "Ariel" (powder), the price does not matter, since with many types of spots it really does better than others. Moreover, many types of this product are designed for washing in cold water, which allows you to save the fabric and heating elements of the washing machine.
One and a half kilograms of this "Ariel" powder(machine) costs 300-350 rubles. Of course, there are analogues and cheaper, there are even fakes of this brand, but it is not worth expecting a good result from them. Gels for washing and stain removers are more expensive: a liter of gel - from 300 rubles, stain remover - about the same for 450 ml. However, all means, except for disposable capsules, disperse fairly economically.
Housewives really consider one of the bestpowder "Ariel". Reviews about it are almost always positive, although many are confused by the price. But if buyers are willing to pay even such a sum for the absence of spots, this only confirms the effectiveness of this tool.
