After tea and water beer is popular in popularitythird place. There are many varieties of this foam drink. Along with "Zhigulevsky" in the far 80 years, many Soviet beer lovers preferred "Barley spike". The history of the appearance of this drink is quite interesting.
The beer "Barley Ear" comes from the country of the Soviets.This drink is of capital origin. He appeared in Moscow in the late 70's. But already in the early 90's, along with the collapse of the Soviet Union, the production of beer was discontinued. His revival began 10 years later, in Krasnodar, when enthusiasts of the local brewery decided to give the forgotten brand a second life. In the southern province beer gained unexpected success and soon it was decided to revive its capital production.
Half a year it took to adapt the original Soviet recipe to modern equipment.
In 2002, in Moscow, at the beer brewery "Ochakovo", again began to produce beer "Barley Ear".
Having done research and studied the demanddomestic consumers, manufacturers have relied on the almost forgotten Soviet brand. And they were not mistaken. Already in the beginning of 2002, 18% of consumers remembered the taste of beer. For comparison: about the same number of people recognize Red Bull or Corona.
Allocating one and a half million dollars for advertisingshares of the "Barley Spike" (this is the approximate part of the five million released for the general advertising campaign of beer), the manufacturer expected that 20% of the total volume of produced beer will have to the newly-revived product. The expectation of the "Barley Ear" beer was justified. And soon Belgorod and Penza branches appeared at the Ochakovo Combine.
To achieve a uniform taste in different batches of beer, technologists manually select the composition. Specialists monitor the yield and quality of barley, the timing of its collection.
Beer "Barley Ear" is made fromselected, high-quality natural raw materials. Carefully selected ingredients and observance of processing technologies allow to achieve a unique taste and excellent quality.
Beer "Barley Ear", reviews about which it is positioned as a drink with light notes of hop bitterness and the scent of burnt malt, refers to inexpensive products and is available for people with low incomes.
The classic version of snacks for light beer:cheese, shrimp, crawfish, dried and dried fish. Suitable as a companion for poultry dishes. They are served with a vegetable garnish. In some national cuisines, snacks are offered to beer. It should be taken into account that sharp food softens the bitter taste of beer and shades its taste.
