On the organizational and functional basis, the risksThe disturbances are manifested in the functions: planning, organization, motivation and control. This group of risks refers to unconditional in relation to the target functions of the enterprise, the nomenclature of products, types and forms of market relations.
On the organizational and resource basis, the risksare conditional in relation to the functional areas of the enterprise and do not directly affect, for example, the financial results of the insurance activities of the company. The corresponding decomposition into risks is proposed:
- strategic marketing, which forms the target functions and strategies for their achievement and determine the financial results of the enterprise;
- Measurement of target disagreements by the operational control services of marketing, management and accounting;
- management at the stages of development, adoption and implementation of situational and conditional management decisions, including technological and technical ones;
- tactical marketing, forming market strategies, including promotion of products on the market in order to transform it into a commodity;
- competitive market relations, transforming the goods into real profits of the enterprise;
- resource support and financial investments.
Analysis of the commercial activities of the enterpriseshows that the special subgroup should distinguish the risks of competitive market relations in relation to the types and forms of markets on which the enterprise operates.
The degrees of influence of risk perturbations onthe efficiency of the enterprise's activity is relative to the strength of market competition: markets for pure (perfect) competition, markets for monopolistic competition, oligopolistic markets, monopolistic markets. They are also relative to the types of markets, intense or exclusive. For example, when working in exclusive contract markets, the reputational and intellectual risks associated with the effectiveness of development and the introduction of innovations that endow the company's products with exclusive properties have a significant impact on the opportunities and competitiveness and financial performance of the enterprise.
According to the information sign, all types of riskyperturbations, regardless of the functional and subject areas, are proposed to be subdivided into observables and unobservables. The group of observables include deterministic and random in nature and nature risk perturbations that do not require registration of measurements. To unobservable - risk perturbations, for assessments of characteristics and parameters, which require measurements by known methods or development and synthesis of new measuring mechanisms for the reception, processing and analysis of a posteriori information. The same subgroup includes risk perturbations, according to which information is inaccessible or has a prognostic character.
The proposed classification of risk perturbations according toinformation characteristic is practically significant in the process of choosing methods and methods of resource management of an enterprise taking into account various degrees of information risk uncertainty. One of the variants of the model interpretation of the organizational resource management of an enterprise in conditions of risk uncertainty with a view to ensuring adequate financial results of the enterprise's activities may be an analytical statement of the task of assessing the effectiveness of management.
The analysis of practical activity of investors onfinancial markets shows that typical risks of investing financial capital in financial assets include such as insolvency risk, price risk, credit risk, inflation risk and a number of others that significantly affect the financial performance of the enterprise.
