If your site is already ready to be launched into the network - notlose time and immediately proceed to its promotion! Promotion of the site in the network is the most responsible and laborious part of the work. With what to begin? First, we'll determine which methods of promotion there are.
White
White methods - this is, in another way, "good, non-forbidden" methods, i.e. those that are resolved by search engines. There are several types:
- pendants.The very first thing you need to do is write the keywords and description of your site in the settings section. This will help search engine spiders correctly index your site, and users will quickly find a resource on the network.
-directories.It is necessary to put a site in the catalog, but it is better even several times. You should start with the directories of Google and Yandex - so you add your site to the search engines of these search engines. Otherwise, there will not be a single link to the request for your site.
-exchange advertising.You can post on the pages of your site various ads in the form of banners, link blocks, teasers, from those owners of other sites that, in turn, advertise your resource. Exchange is carried out on the principle of "you - me, I - you". You can exchange banners and teasers also by joining a free banner exchange network where you simply submit an application, after which an automatic display of ad units of other network members starts on your site. The principle is the same.
advertising in social networks.It is much easier to start promoting a site in social networks if it has the appropriate buttons (share, lay, bookmark). Then you can start your own (or with the participation of friends) promotions: write about your new project on your page, create a video and post it on Youtube, post on the forums. Do not forget also that the more "talking" about your site, the more links it has, the faster it will be noticed by search robots.
Black
-Hidden text.Text or links written on the pages of your site with a color identical to the color of the background page (that is, they are not visible to visitors). Such links can contain keywords of a very different nature, not even relevant to the main subject matter of the site. It turns out that when a person enters a certain key query, say in Google, your site is also shown in the list of results, despite the fact that it does not respond in its content to the request.
-mixed content.The principle is almost the same as the hidden text: many different texts are placed on all subjects; the site does not have the same focus. The text should be written different from the background color, because is no longer calculated on search engines, but on users. The only advantage of this method is the increase of traffic.
-Purchase of references.By itself, the method is not bad, but buying too many links (more than 15), leading to an artificial overstatement of the TIC, may adversely affect the ranking of the site.
