Currently, one of the most flexible andeffective ways to promote the site on the Internet recognized contextual advertising, the basis, the secrets, the tricks of which are aimed at the fullest achievement of the set goals. The effectiveness of this type of advertising is so high that it can not even be compared with other types of advertising presented in the global Internet.
The effectiveness of this interesting speciesthe promotion of sites is explained by the very features of contextual advertising, among which, in the first place, its targeting. This rather bold statement can be convincingly illustrated by the following example.
Pasted in a crowded place on a blackboarda paper advertisement can be read by many people, one or two people can become interested in the information contained in it, almost all subscribers can see newspaper advertising, but in most cases they do not even read these ads. As for advertising on radio and television, it is so intrusive that for the duration of the ad unit's display most viewers simply go to the kitchen to make coffee or switch the program. But contextual advertising is shown only to those Internet users who can be potential buyers of the advertised goods or services, that is, they initially show a certain interest to them.
Contextual advertising, fundamentals, secrets, tricks of whichwe will now disassemble, and in fact it is very effective, but it is much more complicated than other types of Internet advertising, but this complexity seems to be very justified, as it increases its targeting. So in the settings of the campaign, you can specify the regions where people will be shown an ad unit (the so-called geotargeting) or exclude the display of ads on certain sites or entire resource groups.
In addition, and this is the main, contextualadvertising, basics, secrets, tricks which quite allow to do this, is shown to those users who are interested in the advertised goods or services presented on the sites of advertisers, that is this type of promotion of goods or services is the most effective means of attracting potential consumers.
What, strictly speaking, is acontextual advertising, the basics, the secrets, the tricks of which we disassemble? This is a small block of textual information embedded in the Internet page. Its main feature is that contextual advertising is thematic, that is, it necessarily corresponds to the topics of the pages visited by users. In other words, if a user in Yandex enters the search query "Elephants of Africa", then in the contextual advertising block on the right side of the page, no "Mercedes" or ground squirrels will be advertised - the user will see only announcements related to elephants in one way or another.
The market of contextual advertising in the Russian partquite well developed, but the most effective and well-known systems can be called Runner, YandexDirect and Google AdWords. The use of these contextual advertising systems, provided that the advertising campaign is set up correctly, gives a quick and very effective result, which will undoubtedly be expressed in increasing the popularity and brand awareness and / or a significant increase in sales volumes.
The contextual advertising market is continuously developing and improving.
Is there the best contextual advertising,which should be used to promote products or services? Of the three systems widely used in the Runet for the term "better contextual advertising," perhaps, all fall.
The most interesting and most effective form of advertising on the Internet always works. Its competent use will achieve unprecedented results!
