What is rotation? Not just the radio

Relatively recently in our everyday life enteredborrowed word "rotation". For some reason, it is associated by the majority of the population with radio. However, this word has much more meanings, and it is used in many areas. So what is a rotation?

Слово пришло к нам из латыни и означает "Rotation, circulation". That is, in fact, we can use this term in all areas, one way or another connected with the exchange, movement. In most cases, the meaning of the word "rotation" refers to a process or action that leads to a positive result.

What is the rotation of the goods?This is the gradual removal of old goods from the market and the introduction of new ones. In practice, we can meet this phenomenon in every store. For example, when last year's collection of clothes is sold at a lower price, and models of this season come to replace it.

The term “rotation” is also used in chemical sciences, when, as a result of mixing several elements, we get one, but the highest quality and effective.

We observe the rotation of power quite often. For example, during elections, when a new country’s leadership replaces the old one, be it the president or political parties.

In the field of agriculture, rotation is understoodas the turnover of seeds on the same soil. For example, when different plants are grown on a plot of land at different times, which leads to an improvement in the quality of the soil and the plants themselves.

What is professional rotation?This is the horizontal social mobility of employees of one enterprise. Simply put, a person changes his position, staying working in the same company, but does not move up the career ladder. Such a rotation helps employees to learn new activities and, therefore, become more functional. This contributes to better productivity.

In medicine, the term "rotation" is used to denote the degree of mobility of the joints.

The word "rotation" is quite multifunctional. There are many more areas in which it is used. We have given only a few examples of what rotation is.

However, most often today it is applied inshow business areas. The issuance of a song on the radio or on television is a rotation. The frequency with which the song sounds, shows how popular the performer is among listeners or viewers. If the composition can be heard three times in one hour, it means that the audience wants it, which means that the radio station will receive a higher rating. Consequently, advertisers who are willing to pay for their advertising will choose this particular station because it is popular.

The rotation of the song has long ceased to be free.If earlier, in order for your song to sound on the air, there was enough quality recording, and just that the melody was good, then today you also need money. Or at least the connection. By broadcasting a composition unfamiliar to listeners, the company risks with its own means. Therefore, it must be sure that the recording was made at the highest level so as not to undermine its authority and meet the expectations of the audience.

It is also not necessary to be sure that ifthe song sounded in rotation for six months, which means the performer became famous until the end of his days. Gradually, it becomes less and less rating. Therefore, in order to maintain their place on the tops of the charts, musicians need to work hard and constantly delight listeners with bright novelties.