Every day the number of motorists steadilygrowing in large cities and in small settlements. Many of them are busy people who do not like to spend their free time on self-repair of a car, even if it is simply necessary. For this reason, many drivers are willing to pay any money for the maintenance of the car. So why not earn it? How to open car service from scratch? What business plan should you use?
The idea of opening a service station is very relevant and promising,if you correctly prioritize its implementation. To do this, it is best to use the business plan auto service with calculations, which we now consider.
At the moment, the fleet in Russia has increased threefold, which led to the expansion of the structure of the auto service market. At the moment there are:
Private repair services. There are a great many such individual masters now; Their services are the cheapest, but not always the highest quality.
Single car services. One of the most popular segments of the market, advertising itself through the perfect combination of "price-quality".
Specialized car services. They work with a certain brand of car, which greatly reduces the number of potential customers, but highlights a clear target audience.
If in your city have great popularitycommercial transportation, it is reasonable to use the business plan of a freight service center with calculations, an example of which will help determine the average size of investments.
Private and single service stations are more profitable withinitial costs, but their payback may suffer due to serious competition with larger companies. This problem is especially acute in large cities.
Network service stations are best opened in places where there is no popular brand in this area. Here the main costs will be spent on brand promotion.
Franchise car service advertised by herself,but for this, the network owner imposes certain requirements on the businessman, ranging from maintaining a certain appearance of the office, ending with the tactics of selecting each employee. In this case, the business plan (sample with calculations) of a car-care center may change, as investments in advertising are reduced here.
A new car service has a good chance of success withproper assessment of the environment in which he will have to work. In order to choose the right direction of activity, possible specification and geographical location, it is necessary to analyze the market situation, without which the business plan (example with calculations) of the car-care center will not be relevant.
Having learned all the weaknesses of competitors, you canquietly use the business plan (example with calculations) auto service for their own purposes. An approximate calculation of investments will help you navigate the possibility of organizing such a business.
Business plan of car service with calculations, examplewhich we are considering, is designed to implement a wide range of services: overhaul of the main components of the car, diagnostics and repair of the electrical part, bodywork and metalwork, tire fitting, painting and much more. As additional services, it is necessary to consider the work on the selection and installation of acoustics, alarm systems, gas balloon equipment, airbrushing, applying vinyl, interior banners, etc.
It is best for the service station to choose a narrow specialization, which will reduce the cost of business maintenance. However, such a tactic can greatly reduce the number of potential customers.
После того, как вы определились с направлением commercial activities, you need to find the room in which you will carry it out. At the moment, a businessman is available for rent or construction.
The latter option is used extremely rarely, soas it requires the execution of additional agreements with the local administration, waiting for the decision of the commissions and then the redemption of rights to rent. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and the lease of a land plot - about 200 thousand rubles a year for 7-9 acres.
In all cases, the business plan (example with calculations) of a car-care center must take into account the future size of workshops and the necessary space for the tire fitting and electronics departments.
In the resulting room is nothing but bare walls,There will not be, therefore the next stage is the selection of equipment. The main expenses here are spent on diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that the work requires and small tools: hammers, vices, side cutters, etc., which can take up to 30 thousand rubles.
It does not depend on who works at the service stationOnly the quality of work and the number of clients, but also the image of the company itself. Therefore, the selection of staff should be considered carefully. On a small car service 2-3 masters, a manager and a specialist in work with clients are enough. Thus, for a staff of 5 people, the average salary ranges from 100 to 150 thousand rubles. This amount should also be included in the initial costs, as at the beginning of the business may not bring the desired income.
The law requires strict compliance with the regulations.about the service station. Thus, the operation of the service center should be coordinated with the fire service, traffic police and sanitary and epidemiological surveillance. The room in which the work is done must be connected to the central sewage system and be no closer than 50 meters from residential buildings.
If the service station does not operate under the wing of the franchise, thenIt is necessary to allocate in the expenditure item a separate chapter devoted to advertising. The number of promotion methods can include ads in newspapers and magazines, the distribution of information flyers, outdoor advertising on banners and in transport, advertising on TV and radio, design and promotion of the site. Such a complex set can cost 400 thousand rubles. However, in conditions of a small service station, you can meet 50–100 thousand rubles a month. Then the costs will smoothly decrease as their own client base will appear, and the so-called “word of mouth” will be launched.
Those who think how to open car service,the business plan is best used as a recommendation. Constant changes in the exchange rate, economic events, increased competition may affect the size of investments required to start a business. At the moment, the reality is.
The business plan (example with calculations) of a car-care center includes the following items of expenses:
1. Initial costs:
purchase and installation of specialized equipment - 1.5 million rubles;
coordination with other authorities - 50 thousand rubles.
2. Monthly expenses:
advertising company - 50 thousand rubles;
rental of premises - 200 thousand rubles;
salary for employees - 15 thousand rubles.
consumables - 100 thousand rubles.
So, the investments in the first month of work will bemake up about two million rubles. With proper organization of business, the monthly revenue of the service station can exceed 600 thousand rubles, of which about 200 thousand rubles is the net profit.
Thus, the question of how to open a car service from scratch, a business plan, even an approximate nature could give an answer.
