Modern online stores come up with differentways to attract customers. And their retention on services as well. Today we have to get acquainted with the percentage of redemption WildBerries. What is it? For what purpose was this component developed? How to use it? Answers to all these questions (and not only) will definitely be found below. In fact, to understand the topic being studied is not so difficult. Especially those who have already worked with the said online store.
First, a few words about WildBerries. What is it?
This name is popular and the largest inRussian universal online store. Here you can find almost any product - from clothes to household chemicals and technology. The resource is distributed throughout the country. In most cities of the Russian Federation there are points of issue of goods. All this is done so that buyers can not only receive the order, but also consider it on the spot, as well as, if necessary, return it to the seller.
WildBerries is a website that constantlyholds promotions and discounts. Every day at the service are different sales. With their help, people can buy goods at competitive prices. Sometimes even cheaper than in your region of residence! Very tempting! And regular customers receive additional discounts and bonuses!
Those who work with an online store, have long noticed such a component as the percentage of redemption of WildBerries. What it is? What does this indicator affect?
Making orders for Wildberry, userusually does not pay in advance. That is, he has a chance to make a purchase, get it, inspect it on the spot (for example, at the point of issue) and pay if everything is in order. When a marriage is detected, or if the citizen simply decides to refuse the purchase, it is necessary to issue a refund.
WildBerries buyout percentage - what is it?So called the ratio of ordered goods to redeemed. That is, this indicator reflects how often a person returned their purchases back to the online store. It would seem nothing difficult. But why on the resource invented this very percentage of redemption?
If you want to cooperate with WildBerries for a long time, you will have to take into account the studied component without fail. It will eventually play an important role during the shopping process.
Что дает процент выкупа WildBerries?It is necessary so that buyers can order things without prepayment. The higher this figure, the more orders without prior payment of funds can be placed on the site. But this is not the only field of application of the studied feature! In more detail about other areas in which the percentage of redemption is involved, will be described below.
If you carefully examine the user profileWildBerries, you may notice a restriction on orders for free shipping. The thing is that at some point the customer will have to pay for the delivery of the goods. Fear of this is only the citizens who often return the goods.
What is the percentage of WildBerries buyback? On the number of things, the delivery of which does not require advance payment. This has already been said. But how else is this component used?
Процент выкупа WildBerries позволяет пользователя receive individual discounts in various sizes on an ongoing basis. In addition to this component, the role is played by the amount of money spent on the resource.
Thus, the more a person buys and does notreturns, the closer it is to individual permanent discounts. But there are some limitations. For example, some categories of goods discounts do not apply.
How is the WildBerries Foreclosure Percentage Calculated?What is it, we figured it out. And how to know exactly how much is the percentage of purchased items? After all, sometimes refunds are made out of no fault of the buyer - for example, due to a marriage or damage during the delivery of products!
On the WildBerries website you can see prettysimple calculation formula. In order to independently calculate the percentage of redemption, the user needs to divide the amount spent on the site, divided by the amount of registration of all purchases minus the cost of defective products. The resulting figure is multiplied by 100%. This is the percentage of redemption.
Now it is clear what the percentage of redemption in WildBerries means. And how to calculate it is also clear. The formula described by some users raises a lot of questions.
To fully understand the calculations,Consider a good example. Suppose we bought goods for 15,000 rubles. The cost of returned (optional) products to the store is 10,000 rubles. The marriage was in the amount of 2,000. We get: (15,000 / (10,000 + 15,000 - 2,000)) * 100% = 65.2%. This is about 65%. This will be the percentage of foreclosure in this situation. In fact, everything is very simple! Even the schoolboy will cope with the calculation of the studied component.
What does the WildBerries redemption percentage mean?This indicator indicates how much of the product as a percentage of purchased from the site after delivery. In the calculations, defective items are not counted. Only quality products are considered.
As we have found out, the redemption rate allowsget regular customer discount. It applies initially to all products, with rare exceptions. But more about that later. It is worth paying attention to the fact that in order to receive a permanent discount it is necessary to make purchases for certain amounts.
How much should the WildBerries redemption percentage be to get this or that discount? Help to help the following table:
Redemption amount (rubles) | Bronze (from 15,000) | Silver (from 50,000) | Gold (from 100,000) | VIP (from 250,000) |
Redemption percentage | Percentage Discount | |||
from 20 to 30 | 0 | 5 | 7 | 10 |
from 30 to 40 | 5 | 7 | 10 | 15 |
40-60 | 7 | 10 | 15 | 17 |
60-100 | 10 | 15 | 17 | 17 |
Thus, before the purchase of an amount less than 15 000rubles, subject to 100% redemption, the user has no additional discounts. But over time, it will appear. Especially if you do not arrange returns.
Стоит также обратить внимание на то, что далеко Not all WildBerries products are covered by the loyal customer discount. Some products and delivery to some regions of the Russian Federation do not provide for an additional cost reduction.
For example, the maximum regular customer discount on categories: for home, books, toys, wheels, beauty is equal to 7%. And nothing more.
At the same time for products worth less than 500rubles including all discounts and promotional codes, as well as for goods from the sections: CYBER, Stoke, products for newborns, sports nutrition, dietary supplements, electronics, transport, Ekko, Collins, Zarina, 1001 Dress, and Yours, BabyCollection, Befri, Berkonti, Chezolini, DerDieDas, Insiti, Kapika, La Roche-Posay, Marc Formelle, Milan, Oji, Pomp , Rondell, Vichy, Victoria Vichy, Vis-a-Vis, Ralph Ringer, Modis, Milan, Mondigo, NYX, F5, Elan Galeri .
You also cannot take advantage of this feature when ordering goods with delivery to Chukotka and when ordering by mail to the Republic of Sakha, Yakutia and Magadan.
Otherwise, there are no restrictions.The discount will directly depend on the WildBerries buyout percentage and the amount spent on the site. The calculation takes into account purchases made in the last 183 days. If within six months the user did not order with WildBerries, then all previously made orders are taken into account. Such rules apply to the entire resource from 2016.
And where to see the percentage of redemption WildBerries? Only registered users can find this component.
To familiarize with a discount of the regular customer and with the percentage of redemption on the site, you need:
If you click on the hyperlink "Calculation tablepercentage of redemption ", then you will be able to see a detailed system of calculation depending on the purchases made. The user will see that he was ordered, redeemed, returned and decorated as a marriage.
Nowhere else is the WildBerries buyout percentage found. Unregistered users can not get acquainted with this component. Also, they are not able to buy through Wildberry.
And how to raise the redemption rate on WildBerries?Users are often interested in the answer to this question. After all, to make an advance payment for the goods, which, perhaps, will not work, do not want to. In addition, the procedure for the return of funds for paid products takes a lot of time. Because of this, almost all Wildberry buyers are interested in ways to increase the buyback percentage.
Unfortunately, the only way to increase the indicator being studied is to buy goods. Buy more and not return it. And nothing more.
Some users confess that theythey have several WildBerries accounts - one order is made to the pick-up point in order to familiarize with the goods, the other is made the main purchase, if the delivered goods come up. Perhaps, only such a scheme can be proposed to save the percentage of redemption.
It is also recommended to carefully review the reviews togoods located on Wildberry. It is often possible to understand from them how this or that product is worthy of attention. This technique also helps to save the percentage of redemption. After making successful purchases without returns, this component will increase.
What should be the percentage of redemption on WildBerries,so as not to require prepayment? It does not take place until the user orders 10 units of production. And it provided that the percentage of redemption ranges from 0 to 17%. More information about this can be found in the "My Account" on WildBerries.
Now it is clear what gives the percentage of redemption onWildBerries. This is quite an important component, without which many buyers simply refuse to cooperate with the online store. This is especially true of those who are not sure of the quality of the ordered goods.
Decreased WildBerries buyout percentage?Do not be afraid for this - in the "My Account" on the site you can see detailed statistics of redemptions and returns. If the percentage is reduced due to marriage, you will have to wait. After checking the goods, the store employees will surely restore the redemption percentage. In any case, the user must write in support of WildBerries. They will certainly explain the situation and eliminate all the problems.
WildBerries buyout percentage - what is it?So called one of the main indicators that allow you to receive the goods without payment and with certain discounts of the regular customer! This component will be automatically taken into account when placing orders. And in the "My Account" icon will appear with the maximum discount of the buyer. Very comfortably!
Based on the foregoing, you can come toconcludes that with careful selection of goods on Wildberry, a person will be able to order product delivery with additional discounts for free. Buying more and returning less is the key to a successful increase in the redemption rate!
