Communication management in the organization: characteristics and main content

Communication management is a theory andmanagement practices within the framework of social communications both within the company and between it and the environment. It aims to conduct optimally favorable interaction processes for the company, to form and maintain the image and public opinion, to achieve cooperation, agreement and recognition in society.

Significant areas of applied and theoretical interests in communication management are:

1. Social structures in society.
2. Types, levels, channels and means of communication process. They must ensure the transfer, processing, and perception of specific information.

One of the most important aspects in this problemis the consideration of the content of the concept of "communication processes". This is the creation, processing and transmission of various information. It is necessary to take into account the mechanisms and basis of the “work” of communication processes; be able to recognize important and significant situations; analyze, reconstruct the interaction; draw conclusions and formulate proposals for the necessary development of important data. Who will be able to master such knowledge and skills will be able in the present conditions to correctly determine the current situation, analyze emerging problems and find optimal and important solutions.

Therefore, communication management impliescomprehensive understanding of interacting processes in a special relationship. Proper use of it will contribute to the most successful and productive management of any organization.

Consequently, the subject of communicationmanagement - corporate interaction, which is understood as a complex of communications, social contacts carried out within the organization, as well as between it and the social environment.

Objects and subjects of communicationmanagement will be able to make various social institutions, which are important for highlighting corporate policy strategies, assessing the need for one or another form of information.

Communication management has specifictarget groups. We are talking about government agencies, financial structures, employees of the enterprise, customers of the organization and consumers, intermediaries, suppliers, institutions selling products and others.

An important role is given not only to the definitiontarget groups, but also choosing the right communication system, means, channels and level of information exchange, which will be determined by the following parameters:

• content of available information and object;
• selection of optimal communication tools and methods of interaction;
• the selection of the desired channel of transmission, perception of information (tactile, audiovisual, auditory, visual, and others) and ways to exchange it (artificial or natural).

Communication management, based on the foregoing, has the following main content:

• the need for planning and management of interaction processes (highlighting the target audience, developing strategies; monitoring, evaluating the effectiveness of existing communications, and so on);
• explanation of directions and positions of the enterprise;
• organization of information transfer (translation, transfer) and dialogue;
• presence of company interests;
• formation of informational sympathy, trust in the organization;
• representation of the object (person, organization) of the public;
• development of correct and evidence-based communications in a conflict situation.

Therefore, communication management is a necessary component of management, from the proper organization of which will depend on the place of the organization in society.