Famous brands - how it all began

Every day in the world thousandscompanies, but only a few of them will fall into the category of "well-known brands". Even fewer enterprises and their products reach the level when their names become household names. The more interesting is the fact that well-known brands of our time, as a rule, started their victorious procession on the planet quite by accident.

For example, the world-famous drinkCoca-Cola was originally (in 1886) a medicine. It consisted of coca leaves and cola nuts (a Malvian plant). They were treated with nervous disorders, and were sold Coca-Cola, respectively, in pharmacies. At that time, cocaine had not yet been banned, and nobody knew about its harm to health. The drug was often added to a variety of drinks. The effect of their use was akin to the action of low-alcohol cocktails - relieved stress, fun, toned.

When cocaine was recognized as a harmful substance, the companyCoca-Cola was accused of promoting this drug. But on sales of a scandalous drink it affected the most miraculous way: although cocaine from the composition of Coca-Cola was removed, its popularity has increased dramatically at times. Since then, many years have passed, and Coca-Cola conquered the whole world without a single shot.

The most famous brands are the names of goods,which became household names. So, for diapers all young mothers of the world should thank Victor Mills - specialist Procter & Gamble. It was he, taking care of his little grandchildren, invented a disposable diaper, which, after lengthy experiments, the company Procter & Gamble began to produce under the name Pampers.

The first Chupa-Chups was created in Spain (1958).year) as before an unprecedented candy-candy on a stick, which allowed not to get your hands dirty. After it, confectioners came up with hundreds and thousands of candies on sticks, but the position of "famous brands" was only Chupa-Chups. By the way, the design of the logo "by acquaintance" was drawn by the owner of the company in 1969 by Salvador Dali himself. His flower on the brand's logo, although slightly modified, but survived to the present day.

Daniel Swarovski, creating the first of its kindelectric grinding machine for the purpose of cutting precious stones and crystal, absolutely did not plan to produce rhinestones. The idea came in the process. And it was so successful that well-known brands were replenished with one more common name. His new products Swarovski named in honor of the famous rogue Strass, who gave crystal pieces for diamonds.

Adidas and Puma are not only the clothes of famousbrands. These are the names of companies whose development history is worthy of a full-length feature film. Two brothers, Adolf and Rudolph, having opened a small workshop for the manufacture of sports shoes, made their own surname in the name of their enterprise - Dasler. After the death of the father, the brothers quarreled so much that they not only divided the company in half, but even stopped talking. Thus, virtually simultaneously the world-famous brands Adidas and Puma were born, which are still in fierce competition. I wonder, could the brothers achieve worldwide recognition if they continued to work together at Dasler?