Surely you repeatedly heard in the speech a word"retail". Initially this term came from marketing, but today it is actively used in various areas of human activity. Especially often it is used in the trade and banking spheres. Do you know what retail is? If not, then this article will help you understand this concept.
Before understanding modernuse of this term, it is necessary to find out its origin. How did the word "retail" appear and what does it mean? It came to our speech from English and literally translated as "retelling". It would seem that nothing to do with trade. But this is not so.
The market is an important part of the economy of any country, andits integral components - the sale and purchase of goods. At the same time, they can be realized in two ways: wholesale and retail. In the first case, as a rule, we are talking about an intermediate stage of the movement of goods from the producer to consumers, in which the intermediary intervenes. In the second, the sale is made directly to the final buyer.
"Retail" refers to retail trade, whichin terms of volume comparable to wholesale. That is, sellers buy goods from manufacturers wholesale and resell it to consumers in the same volume. History repeats itself (how much they bought, sold so much), why the process was called "retelling" or retail.
Мы уже выяснили, что такое ритейл.This is the sale of the goods to the final buyer. It is carried out with the mandatory use of such elements as a cash register and a check, and compliance with the rules of the Consumer Protection Law. In this case, we can identify a number of features that are unique to retail. These include:
The last point is to sharpen the specialattention, since it is the economic basis of retail. The retail price is always higher than the wholesale price for the trade margin-the difference between the price of buying and selling. This value is the main income of the retailer, though not the only one. Depending on the specific area, the margin can be as high as 25-30% (trade in products), and all 200%, and even more (trade in clothing, luxury goods). Therefore, even in the conditions of sales, sellers, as a rule, do not work for themselves at the expense, but only a few reduce the size of the trade margins. Most often, retail is a very profitable activity that allows you to earn nothing while doing it.
Speaking about what retail is, it is necessary to say about the ways of its realization. Sale can be carried out by various methods and in different conditions:
However, as a rule, retail trade is conducted instore conditions. It can have the following formats: a supermarket, a supermarket, a discounter, an Internet shop, a shop at home or on the couch. Especially popular among retailers is street retail. What it is? These are retail premises, which are located on the ground floors of buildings. They have all the attributes of the store: storefronts, cash register and their own separate entrance. This format of trade is convenient for buyers living nearby, and is beneficial to sellers.
It is also worth mentioning that suchretail park, because in recent years, it is gaining increasing popularity. This is an economic format shopping center, consisting of one or two floors and located usually around the parking lot. For the construction of such complexes use cheap structures and technologies, which allows you to set lower rental rates. This makes retail parks interesting and popular with retailers, as well as with buyers who can purchase goods at more favorable prices.
In the whole world, the retail volume reachestoday ten trillion dollars. The share of Russia in the world market makes about two percent, thus its annual growth is observed. In connection with the increase in the welfare of citizens in the last few years, their purchasing power has grown (by almost 10% per year). To date, our country by the volume of the retail market is in the eighth place, which is quite good.
The largest retail trade networks in ourthe country is X5 Retail, Magnit and Auchan. And the world leader can be called American retail company "Wal-Mart". Today its turnover is more than 400 billion dollars.
In the article we examined what retail is, what are theits obligatory attributes and features. You have learned what retail formats exist and what's new in this area today. In addition, we touched on the current state of the world retail and learned the place of our country in its aggregate volume. We hope that the information was interesting and useful for you.
