The electorate is citizens who have the right to takeparticipation in elections of various levels. At the same time, it does not matter where and when the election campaign takes place. The main thing is that it should be aimed at people who plan to put a tick in the newsletter.
Quantitative characteristics
Given that in Russia, as in most countriesof the world, virtually all citizens have the universal right to choose, it turns out that the electorate is all over 18 years of age. Another thing is that there is a passive and active electorate.
Passive electorate is the bulkelectorate, which weakly monitors political and economic events, and does not know much about the specifics of political activity. In short, politics as a social phenomenon for them does not represent any significant interest. But this category of the population actively reacts to advertising, promo-actions and in general any forms of promotion. It is subject to influence, and therefore at the moment of electoral mobilization at the very peak of the election campaign is able to decide the outcome of the vote.
The active electorate is citizens whotake an active social and political position, participate in public events as far as possible, conduct agitation and propaganda work, organize support or protest actions, that is, they are a stable support for their parties and politicians.
Qualitative characteristics
By its nature, the electorate is a heterogeneousweight. There is a so-called "nucleus of voters", which includes loyal supporters. They will never vote for a "foreign" candidate or party, they are always almost reinforced in their positions and do not change them either with the passage of time or with a change in the political situation. In other words, if you compare the electorate, voters, other participants in the political game, it turns out that the "core" is a kind of strategic minimum, which will support both financially and propagandistically, and at peak times will come to the polling station and correctly vote.
In addition, there is another groupvoters - doubting. There is influence, but not essential. Rather, the question is in assessing one's own well-being. If the policies are in line with their interests, they will vote. If not, they will stay at home. These are passive voters, but they sensitively perceive and rationally assess events around them.
And, finally, the "swamp":The position of these voters is extremely unstable, varies depending on the direction of the political wind. The lack of a civic position is compensated by a good commercial sense. It is rare when stable election campaigns are focused on them. Honestly, there is no special meaning: usually these people do not go to the polls at all.
Ideological discrepancies
In addition, the ideologicalqualification of voters: according to the number of supporters of one or another ideological direction, and hence, of the party organization. Allocate left-wing voters, centrists, rightists, others. Their choice is a choice between parties of one ideological direction. For example, in principle voted for the CDU-CSU will never vote for the SPD as representatives of the left movement. Rather, he will choose the liberals, than he will agree to vote for the "green".
The Russian electorate has not yet been formed.This is due not only to the fact that free elections are a new thing and not rooted, but also with a deficit of consolidated practice of traditional voting. Elections are the choice of a political defender of their social interests, and this format of electoral companies in our country is rarely when observed.
