/ / Kevin Klein (Kline): a person and a promoted brand

Kevin Klein (Kline): a person and a well-known brand

There are two famous people named Kevin Klein.They are united by the fact that they were both born in the USA in the forties of the last century. Only Kevin Delaney Klein, a native of Missouri, became a Hollywood actor, and his full namesake, distinguished only by an average name - Richards, founded a powerful corporation in the world of haute couture. We will talk about it. The designer, of course, does not have his star on the Walk of Fame in Hollywood, but is also world famous. And the rays of glory in which he bathes are truly golden. Because the company Calvin Clein.Inc, founded in 1968, continues to generate profits. This fashion house has gradually become a well-known promoted brand. What does it mean to "dress up from the UK", read in this article.

Keivn Klein

Biography of the designer. Carier start

Kevin Richard Klein (we have his name pronouncedoften as Cline, which is wrong) was born in 1942, five years before his namesake, who later conquered Hollywood. According to the zodiac sign, the star designer Scorpio: he celebrates his birthday on November 19. His father was a Jewish middle-aged businessman who lived in the Bronx - at that time it was a suburb of New York. Little Kevin showed a craving for beauty from childhood. Therefore, his father did not stint and gave his son a prestigious education. Kevin Klein graduated from the Higher School of Art when he was only eighteen years old. He already knew who he wanted to become, but decided to continue his education and studied at the Institute of Fashion Technology for another two years. After receiving a ticket to adulthood in 1962, Kevin spent about six years struggling in various design houses in New York, nowhere long staying.

Movies with Kevin Klein

Establishment of own business

Working in fashion houses did not give Kevin any quenchinghealthy ambitions, nor sufficient means of subsistence. In a word, nothing but priceless experience. He was forced to even work part time as a street artist. In 1968, a friend of his childhood, Barry Schwartz inspired him - spiritually and financially - to open his own Fashion House. The company was named Calvin Klein Ltd, and was registered in New York. Initially, the company was engaged in the development of outerwear for men. Only since the 70's Kevin Klein decided on the design of women's toilets. Glory did not come to him immediately, but it did not take long to wait. Already five years after the company was founded, the designer received the prestigious Coty award in the world of fashion. And this prize he received three years in a row.

Kevin Klein photo

The culprit of Logomania

Джинсы в американском обществе всегда считались something like working clothes. To decorate the overalls and overalls - who will come to mind? Only to such a scandalous guy as Klein. In 1978, the fashion world was agitated, when the models in the "designer jeans" came to the podium. The label "SK" (abbreviation Calvin Klein), which flaunted on the back of the pants pocket, was the first swallow of the boom in the late 70's boom, called "logomania". An advertising company propagandizing jeans was also not ordinary. Kevin Klein released a poster that mimicked the famous masterpiece of Leonardo Da Vinci's Last Supper. At the table in poses, fully copying the apostles and Jesus Christ, sat the half-naked models of both sexes. They were wearing only jeans. The poster was called The Last Supper of Klein. And although the designer had to satisfy the claim of the Roman Catholic Church, having paid a million dollars, the advertising company was a success. When the 15-year-old model in the video coquettishly reported that "there is nothing between me and my kelvin", many snobs found this slogan a sign of vulgarity, but the level of sales showed that it worked.

Inventor of casual and unisex styles

In 1992, Kevin Klein released an advertisingposter, the heroes of which are half-dressed rapper Mark Mark and young model Kate Moss. On the same-sex people wore the same model of clothing. Therefore, the designer is considered to be the godfather of the unisex style (that is, clothes that are suitable for both women and men). The king of the fashion industry of the New World did not stop there. He launched a new concept in the fashion world - designer clothes in casual style. This word means “random”, but its more precise meaning is “situation”. For a walk in the park or a hike in nature, as well as a youth party and a dinner party, we wear completely different clothes.

Kevin Klein Watch

Corporation expansion

At the same time, when the world watched movies withBy Kevin Klein, almost the namesake of the designer, he methodically expanded the boundaries of his fashion empire. In 1982, when the tape “Sophie's Choice” appeared on the screens, where the actor played one of the main roles, the king of the American fashion world took up underwear. Clothes, accessories and shoes, created by his house, were intended for the young and beautiful - another secret of Klein's success. His firm deliberately does not sew overly large sizes. Such clothes are not for obese people. Tenderness, youth and a certain frivolity - these are the main associations that products cause under the name of SC. But even in such a win-over, it would seem, unforeseen difficulties arose. In 1999, when the actor starred in the film “A Midsummer Night's Dream,” the designer once again caused a scandal with his promotional campaign. Images of lightly dressed teenagers and children demonstrating a new collection of underwear shocked the moral watchdogs.

Jeans kevin klein

Accessories from UK

Everything should be fine in a person - from shoesbefore a pin in a tie. The designer shared this truth by adding a watch to clothes, underwear and shoes. In 1997, Kevin Klein signed a contract with the Swiss company The Swatch Group Ltd, which has already managed to gain prestige among the manufacturers of chronometers. So, the cherished marking "Made in Swiss" has now become decorated with watches - male and female - from the UK. The designer applied a wise pricing policy to this product. Excellent design and reliable Swiss movement can be purchased at a relatively low price. The leading designer of the house, Francisco Costa, was involved in the development of models along with the master. The watches of this brand are characterized by elegance and careful study of every detail.

Toilet water "Kevin Klein"

Designers and perfumes were not ignored.The powerful house began to develop new odors - women's, men's, unisex. Since the clothes from Kevin Klein are designed for young and beautiful, even in perfumery products the designer did not deviate from this target audience. Smells of toilet water and perfume are light, naive and at the same time charming. In the women's eau de toilette there is immediacy and shock. For the stronger sex designer saved masculinity, passion, sensuality. Unisex perfume allows you to plunge into the atmosphere of American glamor. House SK loves to produce paired fragrances created for lovers - they complement each other.

Kevin Klein Eau de Toilette

Personal life

The first time the designer got married back in 1964year Soon, his wife Jane Center gave birth to a daughter, Marcy. But after ten years, the marriage broke up. Four years later, in 1978, the girl was kidnapped by a glad ransom. After nine hours, a fee of one hundred thousand dollars was paid, and the child was released. But the kidnappers were also arrested. In 1986, the designer married for the second time, taking as his wife his assistant Kelly Rector. Their marriage lasted until 2006. After the divorce, the designer began to meet with bisexual Nick Gruber. Former porn actor and Kevin Klein - photos of this unusual couple spread all the magazines about the life of stars! Gruber was younger than Klein by as much as forty-eight years. But after the young man was too addicted to drugs, the couple broke up. It happened in 2012.

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