Of course, many will be interested to know thatThe first who opened a business in Russia for the production of perfume was Frenchman Henri Brocard. It was in 1864. He called his brainchild "New Dawn - Nouvelle Etoile".
At the same time, many are interested in the question of the name of the perfume factory after the revolution. About this later, first a bit of history.
Since the establishment of the enterprise, itsworkers began to produce not perfume and toilet water, but fragrant soap, which at that time was a scarce commodity. Before answering the question of how the perfume factory was called after the revolution, it must be emphasized that it was considered the largest enterprise of the nineteenth century. Brakara's "brainchild" produced original products for that time: Russian letters were applied to soap, and a fountain of perfumes was invented for the public, to which everyone could dip his handkerchief - afterwards he smelled for a long time.
Widely known to the Brokar factory in 1913brought the toilet water called "Favorite Bouquet of the Empress". It was specially designed for the Grand Duchess Maria Alexandrovna. Subsequently, the above "perfume" was renamed "Red Moscow".
Returning to the question of what was calledthe factory of spirits after the revolution, it must be noted that the Bolsheviks did not show any originality in it. Today it has a much more harmonious name. In fairness, it should also be emphasized that the events that occurred in Russia in 1917 caused the destruction of the enterprises of the French merchant, but the perfume factory continued to exist, but under a different name. So, what was the name of the perfume factory after the revolution? For a while like this: "State Soap Plant No. 5". Agree, it sounds rude and unaesthetic. After some time, this enterprise for the production of toilet water was renamed the "New Zarya".
It should be emphasized that the Zarya factory, whose perfumes are in great demand in Russia, is now considered a successful and profitable enterprise.
Trade network of the country's most popular producerperfume is represented in many cities of Russia, such as: Ryazan, Belgorod, Bryansk, Novosibirsk, Ekaterinburg, Krasnodar, Irkutsk. Very diverse and the range of products. On the shelves of cosmetic shops you can see not only classic samples of toilet water, in particular, "Red Moscow" or "Gold of the Scythians", which have long been popular with Russian consumers, but also the new perfume of the "New Dawn" factory. Among them, first of all, is the paired perfume "Follow me", "My ideal" - in the creation of which the former capital mayor Yury Luzhkov took part, as well as fragrant compositions "The Time of a Woman" and "The Mayor of Energy". Of course, this is not a complete list of novelties, which the factory produces today "New Dawn".
It should be emphasized that today the leadershipthe company is actively engaged in other business areas, namely, it managed to produce unique perfumery and cosmetic series "My Ideal", "Forward", White Tea "- they are exclusive and unusual. Currently, a lot of work is being done to produce children's fragrance products, which includes toilet water, bath foam, and cosmetics.
