Almost every day we get into the hands ofadvertising catalogs, flyers, leaflets. They are distributed on the streets of the city, busy intersections and in supermarkets. Such an abundance of advertising tires, and often most of the leaflets go straight to the trash can.
However, for the owner of an enterprise trying toto increase the fame of your product or service, it is very important that every penny spent on advertising ultimately brings profit. But how can we ensure that the money spent on creating flyers works?
So, the task is set for the institution,goods or services are interested in as many consumers as possible. To do this, each advertising message must accurately talk about the profitability and uniqueness of the proposal. In addition, you need to address directly to your target audience. Then the number of failures is minimized and money will cease to fly away.
The easiest way to distributeinformation about the enterprise was, is and will be printing products. The price for such services is much lower than for television and radio advertising. In addition, the customer can choose the distribution sites, thus controlling the audience.
You can safely say that these two advertisingmeans are different in form and content. The advertising flyer is printed on sheets of small format (sheet A4, divided into three parts). Choosing paper, they prefer high-density material. It makes flyers attractive and allows you to keep the original shape for a long time. As for content, the flyer can report general information or contain some elements of the catalog. At the same time, most products are advertised.
Whereas the flyer is the way to report a stockor a new service. Often it contains information about mass events, concerts, seminars of famous people. It informs about the place and time of the event. Often, the flyer is used as a discount ticket or a lottery ticket.
Competent design of the flyer must comply with the following rules:
Information should be logically placed in thedirection of natural reading: from left to right and from top to bottom. All the most important is indicated in the upper left. The bottom half of the flyer only details the message.
The entire text should be easy to read andunderstandable. Do not use long sentences and difficult to understand words. Please note that you can read the message on the go or in the transport. A person from the very first seconds should see on the page useful information for themselves.
All images and text should not mergewith a friend and require additional effort when reading. The most convenient option for the eyes is black letters on a white background (or small deviations in colors), whereas a white font on black quickly tires.
The flyer must contain interesting and attractive illustrations. They need to fill almost the entire first (home page). Text messages can be placed on the back.
It is necessary to put in the title an interesting and profitablesentence. According to statistics, everyone reads a hat. For the person who takes the flyer, this will be an additional reason to keep the leaflet and carefully study the content.
The contents of the flyer should stimulatethe consumer to visit a store, an event, a service center or a company website. In each advertising material, the contact information of the enterprise must be obligatory, otherwise all advertising activity loses its meaning. The consumer simply will not be able to buy the goods or use the service, even if he is attracted by the company's activities.
Unfortunately, it is wise to submit advertising material andhand it in the hands of a potential consumer is not enough. Flyer is not a secret weapon, its effectiveness has long been known, and competitors can also use it.
That the person has kept your flyer and thentook advantage of the offer of the enterprise, you need to place in it something that will cause maximum interest. For example, if a children's creative studio is advertised, on the reverse side of the flyer you can place a scheme of an uncomplicated craft. Such a leaf will be preserved by every mother, and in the course of a home creative activity many will surely be visited by the idea to come to at least one lesson in the studio of the advertiser.
You can not deceive the consumer's expectations.Of course, the discount flyer is a reliable means of attracting visitors. But if, for example, in the advertising of the restaurant you specify a discount on the whole menu, but in fact it is provided only for soups and salads, and in the text of the flyer there is no such specification, the visitor will remain disappointed. Such advertising will only alienate the client.
The rules for submitting advertising material are quite simple. Do not forget them, and the distribution of flyers will certainly bring the expected effect.