/ How did the world know the Continental tires?

How did the world know the Continental tires?

Concern Continental - world famousmanufacturer of automobile tires from Germany. By volume of production the enterprise is on the 4th place in the world. Company logo in the form of the horse, getting up on his hind legs, is now known not only on German roads, but everywhere where used "Continental" tires. Reviews about the products of this brand are overwhelmingly positive. The more interesting it will be to learn about the history of the foundation and the way of development of this company.

tires continental

Origin of the joint-stock company

A commercial enterprise was founded inHanover in 1871. Initially, the company produced rubber tires for wagons and coaches. In parallel, the company conducted continuous research to introduce new products into production. Soon this led to the development of technology that allows the production of pneumatic tires for bicycles, and then for cars. In 1904 the company surprised the world with a new invention. Tires "Continental" began to be produced with a protector. Due to this, the German concern became the first large company, radically changed approaches to the problem of slip on the road. At the beginning of the 20th century, the firm's forces were attracted to work with racing cars. With the support of Continental, Daimler cars have repeatedly won the competition for the Grand Prix of France. This circumstance made the authority of the German brand indisputable. The company's turnover increased year by year.

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Active development and development of new markets

tires continental r16

Since 1952Continental M + S tires were used for sale, the purpose of which was to operate in winter conditions. The company did not stop searching for new technological solutions. And already in 1955, the company established the production of tubeless tires. In 1967, the German concern in Lüneburg opened its own test site. Expansion of the company led to the withdrawal of production capacity outside the country. A factory was purchased in France, cooperation with the Austrian tire manufacturer Semperit began, and work was established in Portugal. In the 1990s, the company took a number of major steps to expand. The controlling stake of the Czech company Barum was bought, and the American brand ITT Industries Inc. was acquired. The Hanoverian concern continued to buy up businesses and stores around the world. He organized his activities in South and Central America, as well as in Eastern Europe. Now the products of the German industrial giant were known to consumers all over the world. Tires "Continental"
quality standard on the international market.

Contemporary History

The 21st century for the company began with the signingagreement with Bridgetstone - one of the leading manufacturers of automotive rubber. Joint development went on the technology Run-Flat. The result was the production of products that are not sensitive to punctures. In the trading enterprises you can find tires "Continental" R16, manufactured using this technology. The study of new methods of production shows that the German concern continues to keep pace with the times. Its products remain the standard of quality. Tires "Continental" absorb all the innovative technologies of our time.

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