The secrets of website optimization are not onlyin their promotion of key queries, concern for usability and increase traffic, but also in the proper use of html-code. Proper use of tags and their attributes often helps to avoid multi-day work. There are popular and effective techniques. Probably, in SEO optimization it is impossible to separate the rel nofollow attributes and the noindex tag from each other. Therefore, this article will discuss both about the one and the other, as well as about what they are for, whether they should be put side by side and in what cases they should be used and when they should not be done.
Один из важнейших параметров попадания сайта в Top 10 search engines - the weight of its pages. They fall into the first issue of Yandex and Google, and behind them the Internet portals. The weight of each of them increases due to links - both external and internal. Understanding how the process of distributing this parameter between the pages of your site and Internet projects, whose links are located on your own resource, is important for each webmaster.
Consider an elementary example.Suppose that in the main text there are two links leading to other publications. Initially, we assign to each page a weight equal to 1. When indexing, the search robot will take into account both links. At the same time, the weight of the main page will decrease by a factor of 0.85. It is easy to calculate how much will receive publications that are referenced: 0.85 / 2 = 0.425.
This algorithm is not accurate and officialcalculation of search engines. It is stated so that the reader can understand in general terms the distribution of such a parameter as the weight of a page. When its meaning is clear, it is easier to perceive information about the rel attribute nofollow.
Of course, any site is created to getany profit from it. And the weight of each page is valued by the webmaster. But not to post external links in their publications is impossible. There are reasons for this, and here are a few of them:
- buying and selling links makes a profit;
- quoting on authoritative resources adds weight to the site;
- increased attendance of the Internet project.
It is believed that the attribute tag a - relnofollow will help to hide anchors from search robots and at the same time the weight of the page will remain. But this statement is possible only with the correct writing of the code. The exact spelling of this attribute looks like this:
a href = "URL" rel = "nofollow"> anchor.
Proper linking only gives the site weight and improves its ranking. Needless to say, for internal links there is no need to use a href rel nofollow.
The explanation in general does not always opena complete picture of the importance of the use of certain tags and their attributes. Hide the link, do not give the weight of the page of your site to another. What is it? Just greed? No, this is far from the case. For example, many sites have social networking buttons. Agree that their trust is so great. The codes of social buttons with the preservation of the weight of their own pages are written using the attributes target blank, rel nofollow. The first of these, after a click, will lead the visitor to third-party Internet resources by opening another browser tab. The second - will not reduce the weight of the page. For example, for the Twitter social network button it would look like this:
a rel = ”nofollow” target = ”_ blank” href = ”URL / home /.
It is necessary to make a reservation about the validity of the code - complianceall technical requirements of html markup. The tag external external nofollow not only replaces the target_blank attribute, but is also better perceived by search engine robots.
Not only social networks do not need a weight that is scarce for a young Internet project. As a rule, the attribute is used for:
- hide from search engines links to "bad" or non-thematic sites;
- in order to hide a large number of addresses to third-party resources;
- hide links in case the webmaster trades with them;
- not transferring weight to megapopular portals, such as Yandex or Google;
- hide links in the comments.
Nofollow saves websites, and especially blogs from spam. Unverified links closed by such an attribute will appear less and less in comments.
Preventing indexing search robots canspecify not only external and internal links, but also individual elements of texts, as well as pages entirely. For this, webmasters use the noindex tag. He hides only texts. Not applicable to pictures and photos. Links that successfully hide rel nofollow cannot be hidden from search engines by noindex. The robot will not see the anchor, but it will index the addresses. Noindex is usually used to hide parts of content:
- with obscene expressions;
- with non-unique text;
- in sidebars and mailings.
The tag is definitely to be used.But it does not work on every engine. The fact is that noindex is not valid, that is, it does not meet the standards. That is why one of the most popular blogging platforms WordPress "throws out" a tag from its code. The secret of validity is the use of multiple characters. . By writing the code in this form, you can be sure that the blog pages on WordPress Yandex will not index.
Should I prescribe both the tag and the attribute in the codepages? Nothing prevents the use of noindex and a rel nofollow in a pair. The tag does not interfere with the attribute, and vice versa. Put them together because search engines see the site code differently. For example, when using both the tag and the attribute, the webmaster can be sure that the anchor of the Yandex robot does not recognize it, nor will it see the link itself. Google will see the text, but the weight will not transfer to third-party pages of other sites.
Website Optimization - New in the Labor Market andinteresting job. The lack of systematically planned information resources for beginners greatly complicates their activities. And naturally, young webmasters make mistakes. Someone fills the content with an insane amount of links, someone leaves the page without one at all. The same picture is in the case of the arrangement of the noindex tag and the rel nofollow attribute.
The desire to bring the site to the top of search enginesis the cause of the critical error. The fact is that beginners often close external links with both a tag and an attribute. This to some extent really saves the weight of each page of the site. But it is also true that the same external links increase trust from the search engines. Weight loss can be compensated by advancing low- and mid-frequency queries.
Любому оптимизатору стоит помнить, что любая information will be perceived by readers with great confidence in the event of the opportunity to follow the link to its source. Surely the webmasters themselves are unlikely to adopt a book or brochure that does not contain a list of used literature.
Все больше пользователей Интернета ориентируется on reputable sources. And if the young site does not refer to their opinion, it will be much more difficult for him to keep readers, attract subscribers. Of course, this will negatively affect the optimization of a resource by a behavioral factor. So is it worth while blindly using rel nofollow attributes?
A good webmaster takes care of his reader.Remember that one of the foundations of the Internet is a link to reputable resources that provide accurate information. Sites made for people, search engines "love." And the weight of the pages is not the only parameter by which pages with content get into the TOP. According to 800 parameters, Yandex evaluates Internet projects.
And in the end, page weight mattersOnly for publications that have received it from links from third-party sites. As experience shows, donors, leaving this ranking parameter to themselves, do not climb it higher in the "eyes" of search engines.
