How to use the Yandex metric? Beginner's Guide

New metric "Yandex" allows you to monitorsite traffic. Previously, when installing the code, no informers were displayed that allow visitors to evaluate the success of the resource. Information was available only to owners on a specific service.

Now the webmaster can install a sign with the number of daily visitors and other information on his website. To do this, you need to know how to use the Yandex metric.

In this service, you can use both simple counters to view statistics and analyze the effectiveness of advertising campaigns, as well as see clearly what each user does on a resource.

Competitive service "Google Analytics" has morecapabilities, but it does not contain a webcam recording video with moving the mouse cursor. And this tool can allow to put the "Buy" button in the online store in the right place, increasing profits several times. It is commercial sites that need such options.

Information resources also need a tool such as Yandex.Metrica. Visitor counters and other available service options help to set up proper navigation and make design more convenient.

What can you do with the metric?

• Compare the effectiveness of transitions from different sources. This can be done using the “Target Call” service.
• Track attendance without going into it.
• Analyze the activity of visitors on the resource pages.
• Identify goals for clicks and link clicks.

Guide to action

1. How to install Yandex.Metrica? First you need to get the code. You need to go to the appropriate section and click on the "Get counter" button.
2. Next, you need to log in to "Yandex"(enter username and password from the mail). If there is no registration yet, it's time to take this step. In the case when at the time of receipt of the counter, the user has already been authorized in Yandex, he will immediately go to the page where you need to add the site to the statistical system. To do this, just specify the URL and name. It is also recommended to put a tick in the "By SMS".
3. How to use the Yandex metric?This service, in addition to issues of site traffic, can monitor its availability. If problems arise, the webmaster receives an SMS so that he can fix the problem in a timely manner.
4. When all parameters are entered, click on the button."Continue". The page with the code will open. Do not rush to copy it. It is better to take a closer look at the settings and add other options. Depending on them, the code changes.

In the standard mode, a click map will be generated, and external links from the Share block will be recorded, and the bounce rate will show a less detailed value.

If the resource is a commercial project, you should definitely try the "web viewer" function. There you can make the necessary settings in the specially designated tab.

How to use the Yandex metric?If you need a visible counter, it is enough to tick the “Informer” item. To the right will appear its icon, which can be further configured. There is an opportunity to adjust its color and appearance.

Installing the metrics counter on the site

If the informer is activated, the counter will appear incode that will be divided into two parts. The first one should be inserted into the template, where the information about the achieved traffic should be displayed, and the second one should be placed so that it is loaded on any page.

Sample code loading on Joomla

To do this, you need to connect via FTP and in the editor of the INDEX.PHP file, which is located in the folder with the template used, insert the code before the closing tag / body. After save all changes.

WordPress Code Upload Sample

How is the setting “Yandex.Metrics? To edit the need file FOOTER.PHP. At the very end of the content (similar to the previous method), you must put the code and save all changes made in the file.

What can the service?

How to use the Yandex metric?Tab "Goals" immediately fill out optional. This can be done after the code is received, which is needed to monitor the effectiveness of various parameters. For example, clicks on advertising. It is also easy to track how many users put the product in the basket or subscribed to the news of the resource.

Filters allow you to cut off extra information, such as your own visits to the site or visits by search robots.

Great opportunities opens the option "Access".Here you need to add a user so that he can track resource statistics. There are two ways to configure: View Only or Full Access. The second option provides all the actions of another user, except for deleting the counter.

How to remove an unnecessary counter?

In the general list, where briefinformation about each, on the contrary, there is a basket in the Yandex.Metrika service. The counter can be easily removed by tapping it. In the same place, when you click on the edit button, you can easily edit and adjust the settings.

What other interesting features?

A few additions on how to use the Yandex metric. You can connect additional features using the "Edit" button, which is located next to the counter.

In the "Code" section, you can set the necessary checkboxes (click map, web viewer and others) and reinsert the received code on the site.

A good option is “Accurate Failure Rate”, it is recommended to set it for validity.

You can see the results of the web-visor and the reference map on the corresponding statistics page (in the upper Behavior panel, if you switch to the old style).

The link map gives you the opportunity to seedemanded of them for a certain period of time. The report is issued in color. If the links are highlighted in purple, there are few transitions, but closer to red - the opposite. Additionally, you can see the chart by day.

A click card is a slightly different option. It displays the clicks that were made on the site. You can view the report for a specific time interval. Information is also displayed by color.