Any commercial activity must beginwith the preparation of a business plan. This is a document that reflects the problems that an entrepreneur will face in the process of achieving strategic goals. Therefore, due to their systematization into the relevant sections of the business plan, it will be possible to compile, develop and apply optimal solutions. Let us consider in more detail the principles and laws of compilation.
Business planning in the enterprise is aimed atimprovement of its activities. The content and specification of sections should be determined by the specifics and scope of its activities. Moreover, this document is not only internal, it is necessary in order to establish useful contacts.
Business planning in the enterprise should provide for the solution not only of the strategic, but also of the tactical goals that the management faces. It should include:
Business planning in an enterprise should justify:
According to international standards, a certain structure is envisaged, in which certain sections must necessarily be. Although the guide may also include additional.
Business planning in an enterprise should contain in the first section its goals, their combination and ranking. It must resolve internal and external tasks.
In the second section, you must provideinformation about the company as a whole. It contains the name of the company, its legal form, registration with the state body and address. It may include the history of the organization and its previous activities.
Drawing up a business plan for the enterprise should contain a description of the organizational structure and staff. This is the third section, which includes the following information:
The fourth and fifth sections are givencharacteristics of the product (service), its purpose, scope of application; life cycle; technical, quality and other partners; reasons for the value of the goods to the consumer; description of deficiencies and possible modifications. In addition, there should be a detailed description of the market and the economic situation.
The sixth section requires analysis.foreign economic relations. We are talking about their organizational support: the procedure for registering a company, the timing of opening an account, the procedures for declaring goods and property that is exported abroad, and so on.
In the seventh and eighth sections must be givena detailed analysis of competitiveness (finding your market niche, comparison with competitors) and forecasting sales for five years with an approximate price level.
The marketing plan of the enterprise also containscosts of implementation (packaging, transportation, storage) and organization of production. We are talking about the characteristics of technology, the cost of implementation, the necessary patents, know-how, licenses. In addition, there should be a description of the production base (areas, sources, equipment, terms and forms of its development).
The last sections are devoted to the analysis of the expected profit, the risks involved, as well as the characteristics of their insurance.
