Group "White Eagle": a success story

Since its inception, in 1996,The White Eagle musical group was surrounded by an aura of mystery and conspiracy. Unknown participants who came from nowhere. Powerful, well-planned advertising campaign. The scope and quality of shooting - in fact, the clips of the “White Eagle” group were already noticeably distinguished from the others. Behind all this was a businessman and the owner of the popular Premier SV advertising company named Vladimir Zhechkov.

It was his voice that we heard in the first albums."White Eagle". And then Vladimir became the producer of the group. But at first, when he only decided to try himself on the vocal path, the group was practically virtual. Nobody saw her, but her popularity nevertheless continued to grow. And then Zhechkov began to think about how to recruit a touring lineup of musicians. A classic band was planned: with a keyboard player, a drummer, a bass guitar player and, of course, backing vocals. The first soloist was Mikhail Faybushevich - many also know him as the author of most of the songs by folk artist Sophia Rotaru. However, between the appearance of Michael and the songs that he sang, there was a clear dissonance. Therefore, it was not necessary to speak about the success of the concert performances of the group.

Leonid Lyutvinsky replaced Faibushevich on dutythe soloist of the “White Eagle” in the 2000th year and liked the audience much more. In 2006, Alexander Yagya became the vocalist, and after four years the soloist of the group “White Eagle” changed again: they became Andrey Khramov.

There was also a whole story with the name of the group.The producer was eager to create such a team so that the audience could immediately understand: the guys are serious, but not without self-irony and can laugh at themselves. These two hypostases - pathos and healthy humor - were combined in the title “White Eagle”. Just at that time, the Premier SV group held a presentation of a vodka commercial for the brand of the same name. Its creator was Yuri Grymov. Some still remember his famous “And I am the white eagle!” And “drunken ballerina.”

In those years, the audience was satedproducts, to put it mildly, mediocre quality. So, one might say, the “White Eagle” appeared just in time. The group immediately attracted the attention of journalists, critics, ordinary people. Awards, prestigious and not so much, fell on the children as if from a cornucopia: “Ovation - 98”, “Golden Gramophone”, “Quality Mark” and even “Silver Shoe” - the difference for the most scandalous video clip. In 1998, the group managed to do the impossible - to collect all the major and significant prizes. By the way, since then this record has not managed to beat any musical group. And nothing less famous differences and can not speak.

It is this and the next year that the peakcelebrity "White Eagle". Then seven whole music videos were shot (there are 22 of them in guys). A. Dobronravov, I. Matvienko, O. Gazmanov and other composers wrote music for the group at different times. And the authors of the texts were L. Rubalskaya, M. Andreev, M. Tanich, M. Zvezdinsky.

Why was the White Eagle band so popular?Perhaps because of the extremely “live” sound of vocalists and musicians. Or professional acting skills Lutvinsky. Perhaps, the originality and “dissimilarity” of stage productions with exclusive special effects, which turned into real shows, are the cause of everything. Anyway, the guys took off on a wave of glory and remain the favorites of the audience to this day. Their concerts took place on four continents, in more than fifty countries and 500 different cities.