The correct architecture of the site. How to avoid mistakes?

The Internet creates great opportunities fordevelopment of the world economy and its individual elements. Therefore, today no one needs to explain how important it is for every company to have a website, regardless of the volume of production capacity or gross income. A competently created web-page is capable of producing colossal results. Those who are not engaged in the professional development of sites, at the design stage can meet a lot of pitfalls. How to avoid them, we'll tell you in this article.

What is the site architecture?

Start building is taken from the developmentarchitecture. The architecture of the site is a certain block diagram, so to speak, a skeleton in which all the main components of the Internet resource are displayed. It would be superfluous to note that it is more effective to study architecture in detail in the beginning, rather than to constantly change it and finalize it later.

Stages of compiling the site architecture

The architecture of the site may differ in different cases, but in general this process goes through the following stages:

1. Identify the purpose of the Internet site.
2. Formation of the primary tasks of the site, proceeding from the main goal.
3. Optimization.

Step 1: Identify the main goal

To get the desired result, you need to understand how you see your site, that is, determine its type:

• Site-card. Perhaps you are a professional photographer, in this case the best option is a business card site. This will be enough to reflect the general information, contacts and work gallery.
• Landing page.This is most often a single-page site or containing 2-3 pages. The main goal - to stimulate the user to do a certain action: fill out a questionnaire, order a call, buy a product.
• The site of a commercial organization.It plays a role rather image advertising, seeking to create in the minds of consumers a favorable image of the company. It can consist of several thematic pages: about the company, goods / services (sometimes with the addition of a price list), contacts, etc.
• Online store.Provides the opportunity for users to choose and pay for goods or services via the Internet. Suitable for companies with a wide range of goods and an established system of interconnection of all internal structures of the organization.

If you decide to create a website from scratch, you need toconsider its feasibility. So, for example, there is no need to develop a full-fledged online store for most companies involved in the service industry (hairdresser, lawyer, translation agency, real estate company, etc.). In this case, the best option will be the site of a commercial company in which you can focus on the information component: write down the history / reputation of the organization, the quality of the services provided, publish customer feedback, and share achievements.

Stage 2: the formation of the technical assignment

If you have decided on the type of the planned site,Next you need to decide what functions it will perform. At this stage, the architecture of the site itself, ie the main sections, should be thought through. You should study the target audience and make sure that the project site contains everything that, in your opinion, will be important for the end user.

Take for example the site of a travel company.In addition to the standard sections: "home", "about the company", "services", "contacts" - here you can add a section "reviews", "promotions / burning tours". In addition, much more useful for both sides such a resource will bring, if there will be an opportunity for users to register and start a personal cabinet on it. Also, practice shows that more efficiency can be achieved if you place on the page a special form of search for tours.

Thus, by planning an approximate structuresite, you need to determine not only the number of sections, but also with the set of tools (the search form for the product / service, the search string, the filter, the "order a call" form, "leave a review", online consultation, map or road map, etc. .).

Stage 3: Completing the Terms of Reference and Optimizing the Architecture

After the approximate draft of the site is ready and you have thought over its main subsystems, you need to start working on their components. Here, and there are many so-called pitfalls.

Then you can go in two ways:do everything yourself or entrust the development and design of websites of a professional company. To solve, of course, to you, but, running ahead, say, the result can be the same, if you approach the matter correctly.

How to make a website yourself?

Do it yourself on the creation of a web resourcePerhaps not having much knowledge in programming. For this you can use the free site constructors (ucoz.ru, ruwix.com, nethouse.ru, a5.ru and others), where you will be offered to choose one of the ready templates and add your content.

Regardless of whether you yourself will be engaged indevelop or trust a professional company, before starting the creation of the site from scratch, you need to study the semantic core, that is, to identify the list of key phrases by which the user searches for your service / product on the Internet. These keys need to be written in the submenus of the menu or commodity items of the catalog. This action will significantly increase the indexation of the site in search engines, that is, increase its rating.

In addition, we give a few recommendations for optimizing the architecture and the site as a whole:

• Internal linking and hyperlinks (placing links for moving from one internal page to another, for example: "with this product they buy ...").
• Different options for writing keywords ("Michelin tires" / "Michelin tires").
• Site in several languages ​​(if the target audience consists of users from different countries)
• Convenient navigation, built on the principle: the simpler, the better.