Distribution is an effective mechanism.

Any enterprise producing this or thatproducts in the process of work, sooner or later will face the need to form or develop distribution networks. In order for them to function as efficiently as possible, it is important to pay special attention to the competent organization of their work.

First of all, it is advisable to choose the territoryinterest and determine the order of development of each region. It is also important to have an idea of ​​who is the consumer of the goods produced at the enterprise. Next, a strategy should be developed, that is, a clear and clear goal, as well as steps necessary to achieve it, should be defined. It is important to understand what distribution should provide. This will allow to set exact tasks for intermediaries, because they can be different, for example, someone wants to quickly promote their product, and someone wants to organize sales directly through already functioning independent distributors. But what is distribution? This is bringing the products to its immediate consumer. This definition is given in the course of marketing, however, in business this term is understood somewhat differently - this is a conscious choice of certain methods, as well as the means that allow the manufacturer to get to the final consumer of their products.

Distribution is a kind of mechanism that attracts manufacturers with the following factors:

- Potential.Any network of distributors has a large sales potential, which arises in the process of activity of trading firms, aimed at forming not only good, but also effective relationships with the consumer products. If the manufacturer tries to organize its own network, it will certainly face a high level of competition.

- Service. After all, sales companies can offer consumers a high-quality service that will be adapted directly to their needs and wishes.

- Logistics.The distribution of food, however, like any other goods, requires speed and flexibility of logistics for customers. This ensures that deliveries are delivered on time and in the right quantity, which makes it possible to form operational stocks in warehouses.

- Geography. Distribution networks allow you to quickly expand the supply area and enter the regional market.

- Other.

But we must not forget that for a successfulthe functioning of a business is impossible to act simply on a template prepared in advance. Distribution management, as well as other areas of the enterprise, must be flexible and even creative.

Distribution is an effective mechanism thatbecomes such only with an integrated approach to the organization of marketing activities. It needs to be constantly improved in the following areas:

- planning (strategic);

- relationships with partners;

- price formation;

- logistics;

- and, of course, control.

Each supplier must independently choose thatthe scheme by which the distribution will function. This is an important point, because each scheme has its advantages and disadvantages. Only a real assessment of one’s own capabilities, future benefits and the compliance of the chosen network with the planning tasks will allow organizing the most effective sales policy of the organization.