“Chips.No ”is a humorous portal with a multimillion audience. The site has gained fame both in Russia and abroad, and at the moment is one of the largest entertainment resources in our country.
Site “Chips.No ”was created in May 2004 by Alexander Rybak, a programmer, as a blog, where readers were given the opportunity to pass the hour or two while watching and commenting on the entries proposed by the editors. Already in 2006, Rybak very profitably sold the portal to the structures of RBC, after which Mikhail Gurevich, head of the RBC Mediamir subsidiary, became the owner of Fishki.net.
The resource has undergone significant changes in the handsthe new owner: by 2008, the site “combed” - they refused to publish erotica and other dubious content, and in 2013 the resource was launched on a new platform, which significantly updated the brand “Fishki.net”.
At the moment, the content of the site is enoughdiverse: funny pictures, photos, news, stories, subject collections, videos and gifs - all that users expect from an entertainment resource. Analogs of “Fishki.net” use approximately similar material. It is noteworthy that the site has a particularly reverent attitude towards political posts: for the political content, the Anti-Fishers section was created, which even has some moderators from among readers.
Another distinctive feature of "chips" from othersimilar resources - content on the main page. The materials that will become the “face” of the site are created by the editors, however, most of the entries appearing on “Fish.net” are either created by users or borrowed from other sites. In order to avoid conflicts with the copyright holders, the publication of materials from some sites is restricted or prohibited.
The portal is actively expanding its audience:“Chips” materials are published not only on the main site, but also in groups of the same name on the social networks Facebook and Vkontakte. In addition, the resource is equipped with a “karmic” system — the user receives “karmic glasses” for high-quality posts and comments, and trolling or placing spam reduces their number. These karma points give users the prestige in the community, as well as some privileges. Such a system contributes to both the motivation of users and the moderation of site materials.
According to Gurevich, he seeks tomake the site an adapted Russian version of the popular abroad resource BuzzFeed - one of the entertainment media with a huge audience and, in fact, an analogue of “Fishki.net”. At the moment, the site processes up to thousands of entries per day, and a monthly unique audience of more than 10 million users. Most of the users of the resource are young and active people, therefore the site materials correspond to youth topics. However, Gurevich notes that the audience of the portal is “growing up” - website visitors are more and more interested in such topics as family and children, tourism, cars and cooking. Editors of the site carefully monitor that the content is relevant, interesting and consistent with the corporate "phishing" style.
In RuNet and beyond it there is a largethe number of sites that are similar in subject, structure and audience of the site. For example, a very popular resource "Peekaboo." The audience is slightly larger, but many people find its interface more convenient. And what are the comments of users on it, which sometimes become catch phrase or "memes".
Another well-known analogue of “Fishki.net” is “YaPlakal”. Very similar resource both thematically and in terms of audience structure.
«Фишки.No ”is one of the largest entertainment portals in RuNet, with a well-established reputation and a dedicated audience, open to new ideas and ready to change. All this makes the resource competitive and opens up new paths for development.
