Since the early 90s.The concept of such a branch of the world economy as tourism envisaged ensuring its sustainable development. And today it is one of the most urgent for scientists and practitioners in the field of tourism. The paradigm of sustainable development, as a characteristic of the world economy, assumes a transition from a consumer model to the full satisfaction of the growing needs of tourists for a balanced development of tourism that takes into account the interests of both tourists and future generations, as well as the possibilities of ecosystems, the specific socio-economic and cultural development of local communities. Due to its long-term and integrated orientation, this concept proved to be quite difficult in practical implementation. The World Tourism Organization (WTO) proposed using such a plan for the characteristics of the world economy - tourism, which would include a set of key indicators of its sustainable development, including the economic, ecological, social and planning block. Since then, these systems have been the subject of study and practical application of an increasing number of individual tourist destinations, entire countries and regions.
When Canada was one of the first countries to publishits own national system for analyzing this branch of the world economy and tourism indicators, this event was enthusiastically received by the tourist community both in Canada and in other countries. The introduction of such a system of tourist indicators made it possible to comprehensively assess the impact of tourism on the social and cultural life of the country. The use of the system of national tourist indicators of Canada allows to solve three main tasks:
1) assessment of the current state of tourism, as a branch of the world economy in Canada;
2) analysis of the main trends in the tourist industry of Canada;
3) support the development of a strategy for sustainable development of the industry and strategic decision-making.
Another example of successful implementation of thethe national level of the system of balanced tourist performance is Tasmania. The introduction of a 10-year strategic plan for the development of tourism as an industry of the world economy on the basis of this system has made it possible, in a short period, to increase annually employment in tourism by 25%, the number of tourists by 44% and tourism revenue by 66%.
As the world experience shows, the development of tourism -complex long-term task requiring the involvement of various agents of change at all levels of the management system of the tourist industry: from tourist enterprises to international tourist associations. The use of balanced scorecards allows us to focus the efforts of all stakeholders on achieving strategic goals that satisfy the interests of tourists, local communities, the tourist industry and the state. Accession to the WTO opens additional opportunities to improve its own management system for the development of the tourism industry and statistical accounting, which should take into account the best world experience in the development of balanced tourism indicators.
A special place in the realization of this strategybelongs to a relatively new direction in the development of the industry - agritourism. The concept of "agritourism" is quite young and is associated with recreation in rural areas, knowledge of local life, a prerequisite of which is a careful attitude to nature. So, it can be distinguished as a subspecies of ecological tourism, since the principles of sustainable development are put in the basis of the organization. Currently, the main resource of agro-tourism are peasant estates with adjacent territories. It should be borne in mind that for the category employed in agriculture, this type of income will be an alternative.
It is necessary to note such an important aspect aspricing. Currently, the small involvement of travel companies in the creation of a product of agritourism, suggests that the creation of a tourist product, and, consequently, the establishment of the price for it is the owners of the estates. And, as practice shows, the price does not always correspond to the level of services offered, which in turn is one of the constraining factors of development. It is necessary to actively involve travel companies in the formation of agrotour services.
First, the travel agency has sufficientinformation and technologies for the implementation of the tourism product in this market segment - this is both advertising media and a developed service market. On the other hand, the expansion of the package of services will increase the duration of the tour. This in turn will have a positive effect on the profits of the owners of the estates. And diversification of the tourist product will lead to an increase in demand and expansion of its qualitative component, by attracting different categories of consumers of services.
