The definition of the purpose of business is whatevery business begins. Whether it is the organization of a small firm by an individual entrepreneur or a multimillion-dollar project of a wealthy person. Many believe that the purpose of business in all cases is obvious, and it consists in multiplying capital. This is not entirely true. Obtaining a profit is certainly one of the reasons why people start their business. But there are usually several goals.
What is the difference between a good businessman and a bad businessman?The fact that the latter is primarily puzzled by issues related to making a profit. It is unlikely that he is interested in anything other than money. A good businessman has an idea for the project, and he is obsessed with its embodiment in reality.
The perspective idea is very important.It is the driving force that can make the project develop. If a person is passionate about the idea, he will do everything to realize it, attract the audience, clients. Over time, business will start to grow, along with it will increase and income, which will cover all previously incurred expenses.
So the implementation of the project is the main goalbusiness. The idea should correspond to inclinations, abilities, knowledge, skills, interests, as well as the level of education of the entrepreneur. And still be relevant and, as they say, long-playing. There are temporary popular phenomena on which you can instantly make a fortune. A vivid example is the recent boom in portable monopods for selfies. Now their popularity has faded, and it will not be possible to make big money on their sale. Because it is important to take on such a business idea, the relevance of which will only grow with time. Or at least remain stably interesting to customers.
It is not necessary to underestimate it completely. Getting rich is also an important goal of business. In addition, it causes several factors at once.
Firstly, without a financial inflow the company will not grow. The entrepreneur will not be able to purchase raw materials, materials, equipment and pay labor of hired workers.
Secondly, the availability of reserve capitaldetermines the retention of the company in the market. In a crisis, to cover costs and continue the development of business can only the person who made a reserve for the future in advance.
Thirdly, at the expense of profit the entrepreneur meets his individual and social needs. He receives material confirmation that his activities are of public benefit.
Fourth, the magnitude of the profit makes it clear,as far as the company is successful and promising, and the earlier decisions on business development are reasonable and justified. This is especially important in cases where the firm attracts the attention of traders, analysts, sponsors and investors.
About it, too, is to say a few words. So, the purpose of business should be clearly formulated. Otherwise, it will not be possible to determine in the end whether it was achieved or not.
Also, the goal should be limited in time.Indicate the date and the result, which should be available at that time. Which must be expressed in numbers. It is important to remember: what is immeasurably, the goal is not.
But the most important is realism. Do not set unrealistic goals. On the contrary, it is better to even lower the bar a little. But then the overfulfilment of the plan will bring joy.
Talking about what should be the business objectives of the enterprise, it is worthwhile to give a simple illustrative example.
Suppose a person decided to organize hisactivities online. Organize a community in a social network, for example, where he can later earn through affiliate programs and advertising.
In this case, it will be optimal to set a goal,This involves attracting 5,000 target subscribers in 30 days. There is everything: a clear formulation, time frame, specifics and a high probability of attainability.
Above, it was told how in most cases the main goal of business is put. But there is another, not common planning model. Which is nevertheless correct and very simple.
The main goal of each entrepreneur should be the formation of a special environment in which:
From this side, many entrepreneurs would haveit is useful to look at the goals and objectives of the business. After all, the corporate environment can really either motivate or demotivate employees. And they can not be underestimated, because they are a resource, a driving force that develops the company. The same goes for the rest of the items. A good and right business is one that is able to benefit solvent customers in the market with low competition. It is the understanding of these simple provisions that allowed us to get ahead of such big companies as Apple, McDonalds, etc.
They are directly related to the goal itself.The first thing to note is the constant task. Their company decides during the entire period of its development. Without these tasks can not do. If they disappear, business will disappear. It is the tasks that determine the very essence of the project and set the stage for it.
A simple example is a perfume company.Its main task is the production of toilet waters, perfumes and colognes. If it is not implemented, then the perfume company will cease to exist. So the constant task is the foundation of the business plan.
But there are also periodic ones.Such tasks the business puts on a short time span. Take, for example, the same perfume company. Deciding to increase the client base by 50,000 people per month, the management will put the company's periodic task (PP) in front of the firm.
It is worth noting with attention, telling about the main goals of business. Since many of them are carried out precisely in the framework of periodic tasks.
They can be placed for a period of more than 10 years.These are tasks from the field of long-term financial planning. It is at the expense of them that they manage to form competent business management and dynamic, stable development of the company.
There are also so-called five-year plans.Based on the name, you can understand what the maximum term for these tasks. 5 years is the standard time period during which the business reaches a certain level.
Annual PZ are set for 365 days.They are aimed at increasing the volume of business. Annual PZ is relevant for a new business. Companies that have been operating for a long time include these tasks in a plan of five or ten years.
In addition to these, there are also quarterlytasks. They are usually planned in times of crisis and economic restructuring. All because within one quarter events that could radically change plans for the next 5 or 10 years may well happen. The most striking example of the modern can be considered the fall a few years ago.
Now it will be about what many people perceiveas the main goal of the business plan and the whole business as a whole. The financial tasks are to increase the income and preserve the existing capital. And the centralization of management (if the company issues shares) and investment. The latter refers to companies that decided to enter the world market.
By the way, the notorious preservation of capital is extremely important. Because it provides business with maintaining stability and trust of creditors. Even in a period when the financial crisis reigns.
