French Connection is an English brand, founded in 1972 by Stephen (Stefan) Marx. The main task of the company is to produce high-quality and affordable clothing for the maximum number of people.
Initially, in 1969, it was not a brand, but an ordinarya shop that specialized in selling dresses for the beautiful half of Britain. Marx himself made them. But such a business, according to Stephen, developed at a snail's pace, and in order to expand the list of client base (in the face of men), he decides to diversify the range. After 3 years, the first collection from French Connection, designed for the stronger sex, was born.
The clothes are fully fashionable.trends of the time and sold out in a short time. Such success became an inspiration for a novice designer, and he decided to create collections not only for men, but also for women and their babies. I would like to note the fact that the children's clothing line differs from the adult only in size.
After a period of time the range of the brand has expanded. Fashionable accessories such as watches and glasses were added to it, and then a collection of shoes appeared.
Each French Connection creation is inspired by the spirit of hooliganism and avant-garde. This attracts the attention of new buyers.
After 6 years, Stephen invited me to the roleChief Designer Nicole Fari, who previously had a great experience of working with Italian and French brands. But such a personnel decision did not benefit the company. Consumer demand fell sharply, which put the brand on the path of bankruptcy. 10 years of hard work, laid on resuscitating the company, were not in vain. And by the beginning of the 90s, the brand became one of the leaders of the British fashion world. But such a success had the opposite side.
The advertising campaign, which returned the formerThe popularity of the brand, as noted by many ordinary people and critics, was saturated with aggression. And all this happened because of the renaming of the brand. They decided to shorten the name and leave only the initial letters. As a result, the word FCUK was obtained, which, according to many fashion experts, fell under censorship. If the advertising campaign did not focus on this abbreviation, then, perhaps, a scandal would not have happened. The last straw was the massive complaints of residents of London to such open and unpunished rudeness, which hangs throughout the city in the form of advertising banners. But while the authorities were sorting out with representatives of French Connection, the clothes and accessories from the brand were bought up at an incredible speed.
Although this collection went on sale is not solong ago, she managed to win the hearts of many people and get positive feedback from mothers of newborns. Older kids are also not left unattended. Especially for them, designers have developed bright dresses (for girls) and shirts, T-shirts, shorts and jeans (for little gentlemen).
Such a rapid success of the new line contributedbrand humor brand. So, dear mothers, if you want your child to dress fashionably, outside the box, in an original way and at the same time wear only items of the best materials, then the French Connection brand is exactly for you!
French Connection designers try to createsuch clothes that can be worn in everyday life. The age category of the brand has expanded - it includes women up to 40 years old, but it is quite possible that older women will also be able to replenish their wardrobe with the products of this company. Each French Connection dress, complemented by comfortable ankle boots or sandals of the same brand, will help create a stylish casual look. The fact that the products of the brand really deserves admiration and respect, we are daily argued by the stars, who walk through the city streets in these clothes.
But the British company did not stop there either.She opened her own radio station. But, apparently, FC representatives could not manage without scandals in those years, and the brand was again at the center of all the events after an advertising campaign was conducted with the participation of young gay girls. Such a noise did its job and presented the company with fabulous incomes and long lines of customers wishing to purchase at least one thing from French Connection.
Today, the company, along with clothing and accessories, successfully produces alcoholic beverages, perfumes, and even contraception.
Как время не стоит на месте, так и бренд has changed. If earlier the brand was a symbol of outrageousness and the main center of many scandals, today it immensely pleases buyers with its high-quality clothing, accessories and swimwear. According to numerous customer reviews, French Connection differs from others not only for its originality, but also for the quality of things offered for sale. It is also worth noting that almost all people who buy goods from this brand in stores or order products via the Internet were satisfied with their purchases.
And in the end, it is safe to say that French Connection is clothing that is not only different in quality, but also affordable.
