/ / How to open a real estate agency from scratch: step by step instruction

How to open a real estate agency from scratch: step by step instruction

Investing in real estate has always beenA profitable business, promoted by a constant growth in demand. People who need housing prefer to contact real estate agencies. Often, the staff of the staff includes professionals who have experience in this area. At first glance, the realization of business seems to be a simple matter, which is completely wrong. Before you start your own business, you must know what it takes to open a real estate agency.

Many experts recommend that a beginnerThe entrepreneur has the experience of working as an ordinary employee in similar organizations. This will help you learn all the principles of work and gain experience. The success of the activity is determined by the following factors:

  • a large number of potential consumers;
  • high income from transactions;
  • minimum investment;
  • the opportunity to occupy a free niche.
How to open a real estate agency?

Characteristics of the project

The main services that are provided bythe organization, is the help in purchase and sale of the inhabited real estate, and also registration of contracts of rent. The main clients can be classified as legal entities or individuals.

Before opening a real estate agency from scratch, step-by-step information about the functions will not be superfluous:

  1. Search for buyers and tenants. Negotiate with them. Choose the right options, based on desires and needs.
  2. Before making a transaction, help potential clients in the collection of documentation. Documents must be made in accordance with the law.
  3. The agency acts as an intermediary for the acquired real estate and warns in advance about possible risks.
  4. All information on transactions is confidential and not subject to disclosure.
  5. Constantly study and monitor the market.
Real estate agency open

Additional services

Information on how to open an agencyreal estate from the ground up, no doubt very useful. But it is also necessary to take into account a number of additional services that the organization will provide. These include:

  • customer consultation services;
  • services of lawyers;
  • assistance in the collection and processing of documentation;
  • providing a set of all of the above services.
How to open a real estate agency turn-based

It is possible to carry out the activity under the standard schedule of many similar organizations:

  • on working days from 10-00 to 21-00;
  • at the weekend from 9-00 to 18-00.

Budget

It's easy to open a real estate agency.Where to start - this is the main question of many beginning entrepreneurs. First, you need to pay attention to the budget and assess your opportunities. At the first stage, the expense item will include:

  • rent of premises;
  • construction works, development of a design project;
  • purchase of furniture and office equipment;
  • selection of employees;
  • advertising campaign;
  • registration process.
How to open a real estate agency from scratch step by step

Selecting a room

You can implement a real estate agency project,having opened it in an apartment house. The area of ​​the premises should be about 55 square meters. In the area in which the organization opens, there must be new buildings, convenient access roads and the main point - the availability of parking spaces. The rented premises must meet all the requirements of the regulatory bodies.

How to open a real estate agency step-by-step instruction

Staff

The staff should include the following specialists:

  1. Real estate agent.
  2. Manager in the sales department.
  3. Employee for mortgage lending.
  4. Lawyer.
  5. Advertising specialist.
  6. The manager of the organization. They can be a business owner.
  7. Accountant.

Before opening a real estate agency,It is worth considering that the staff depends on the selected services. For example, if legal advice is not planned, a lawyer will not be required. To reduce costs, you can not take the staff of the chief accountant. This service can be provided under an outsourcing contract.

Tax system

As a taxation system, you can choose your simplified system - USN. The amount of tax paid will be 15% of the profit of the organization or 6% of net profit.

Characteristics of clients

A beginner entrepreneur is very usefulinformation on how to open a real estate agency. Step-by-step characteristics of the target audience in this case will not be superfluous. The general points include:

  • Social status. This includes the middle class and above average. This is due to the fact that only those people who have a high income can afford an apartment in a mortgage.
  • Income level.On average, the size of the budget of one family varies from 70 to 130 thousand rubles. Such families can afford to issue a mortgage with a monthly payment of up to 35 thousand rubles. If less than this amount is monthly, then budgetary housing options are considered.
  • Family status. If you turn to research, you can get information that about 60% of residents are in marital status, about 30% are single people and 10% are all others.
Open a real estate agency, where to start?

Marketing plan

After the real estate agency is open,you can proceed to an advertising campaign. This will help to carry out activities more actively. There are many ways to promote your own business. Each option is effective in its own way. But it is not necessary to use everything on the first day. This question should be approached fairly competently. Then it will attract as many consumers as possible and save the budget.

It is recommended to use:

  • Mass media.Publications in printed publications. At the first stage you can use newspapers with free ads. In this case, you can get the effect without any attachments. Moreover, it is possible to post information not about the real estate agency, but about its sale or delivery.
  • Specialized sources. These include materials on the topic of real estate. In this case, legal entities can become clients.
  • Use of Internet directories.With the development of information technology, many are used to looking for information on the Internet. In most cases, users leave feedback about the work of the entire agency or a separate specialist.
  • Development of the official site.It is considered the most effective way. Since anyone can get all the necessary information. To do this, it is necessary to fill the sections of your website as much as possible in order to attract as many potential customers as possible.

Production plan

Any businessman is asked questions about how much money can be obtained and how to open a real estate agency. The step-by-step instruction for opening an organization is as follows:

Step # 1. Paperwork

  • Business registration.
  • Choice of OKVED code.
  • If you need a license to carry out activities.
  • Choice of the taxation system. In total, two options may come up - UTII and USN. The choice depends on the amount of tax paid.
  • Opening a current account in the bank for non-cash transactions.
  • Getting the print.

Step number 2. Choosing the right room

It is necessary to consider the following points:

  • minimum area of ​​20 square meters;
  • availability of parking spaces;
  • for presentability it is best to rent a room in the city center or in a large shopping center.

Step # 3. Organizational matters

This includes:

  • carrying out repair work indoors;
  • purchase of furniture and equipment for the office;
  • staff selection;
  • conducting training;
  • buying advertising;
  • opening of the organization.
What you need to open a real estate agency?

Registration process

The process of how to open an agency IPreal estate, uncomplicated. To do this, you will need to visit the tax office, write a statement, be sure to specify the OKVED code, attach a copy of your passport. You will also need to pay the size of the state registration fee, and attach the receipt to the application.

Choice of code OKVED

To conduct the activities of the organizationpick one code. It often happens that business expansion occurs, and work is carried out in several directions. To do this, you will have to reissue all documents, which entails additional costs. Many recommend immediately choosing several options for OKVED. This will allow in the future to protect themselves from unnecessary spending. You can choose from the following:

  • 31 - real estate related activities;
  • 32 - property management;
  • 20 - provision of services in the insurance industry;
  • 84 - other real estate services.

Choice of equipment

For any organization requiresarrangement of office space. The first thing to consider is that the equipment and furniture is bought in the office, in which everything should be in the same style. In the office of a real estate agency, the presence of minimalism and strict features is important.

Permission to open activities

At the time of how to open an agencyreal estate, you need to learn all the nuances. At the moment, this type of activity is not classified as a licensed organization. But do not forget that it is necessary to choose the legal form as an LLC or IP. Registration of activities is carried out within 10 working days. This whole process takes place at the place of residence of the future entrepreneur.

Technology start a business

Many experts recommend before opening your own business to gain experience in this field. This will allow to study the structure of the work in more detail and in more detail.

Before you open a real estate agency,need to analyze the market for goods and services, as well as the base of potential consumers. To accept clients, you will need to rent a room and equip it to your liking, or to resort to the help of specialists. Do not forget about reputation. After all, loyalty of consumers depends on it. Transactions with clients must be executed according to all requirements, in accordance with the law.

How to open IP real estate agency?

Possible risks in the process of work

It may sometimes seem to a novice entrepreneur thatit is enough to have a certain amount of funds in order to rent an office, equip it, hire employees and you can start work. But not everything is as simple as it seems at first glance. Indeed, in any business there are risks. And a true entrepreneur should be able to take risks.

Due to the fact that the minimum threshold is set forentering the market, a large number of competitors. They all quickly appear and also disappear quickly. Most customers are afraid of fraudsters and one-day firms, so many people turn only to large and proven organizations over the years.

The main risks include:

  • lack of name from the organization;
  • a large number of competitors;
  • giving preference to large organizations.

But if you have a competent policy and also implement it well, then you can very easily and quickly overcome the difficulties encountered, win your place in the market and start earning a good income.

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