A quality article is not just literate andunique text, designed in the same style, it must be optimized for indexing by search engines. And also a really good text should be easy to read and allow the recipient to easily grasp the essence of the disclosed problem.
It may seem to many that writing an articleideally complying with all the above requirements, this is a matter of five minutes and does not require much effort. But the reality is that the majority of beginning journalists and copywriters are forced to work hard to achieve a good result. The essence of the problem lies in the fact that quality can only be called an article that has undergone a deep semantic analysis. This concept includes a comparison of the presence of a certain list of indicators with acceptable norms. If the figures do not exceed the permissible limit, the article can be considered successful.
The first indicator is the so-called “water”.This concept includes that part of the text that has little to do with the essence of the question or problem raised in the article and does not bear any particular semantic meaning. The maximum limit of “water” in the text is 40%, otherwise it will be simply uninteresting and meaningless. But, naturally, it is also impossible to do without it, otherwise you risk getting a dry and complicated text. However, there are copywriters who deliberately seek such dryness in order to give the text credibility and scientific character.
The semantic analysis of the text also includes suchconcept as "stop words". This category includes alliances, prepositions, and other ligament words that are not recognized or perceived by search robots. When working it is necessary to take into account that “stop words” are necessary, but their number should be no more than 5% of the content of the article.
The main indicator in the analysis of the text ishis nausea. You should definitely give up on it, since such articles look illiterate and unreadable. A real reader, literally from the first sentences, is able to get unpleasant impressions from the text. This indicator includes a tautology, which strikes the eye. Within the normal range, the “nausea” indicator of the text should not exceed 10%.
Для настоящих копирайтеров также важен semantic analysis of keywords. They are the basis of any optimization and are simply necessary for website promotion with the help of articles. In modern search engines there is already a special type of search - semantic. It is a technology designed to determine what the user wants to say when entering certain words in the search bar. The meaning of the words is the basis for the semantic search system.
This technology determines how the words in your query are related to each other, and also takes into account their location and other parameters.
Consider a small example:You used the search engine from your smartphone in search of a service. Semantic analysis of the word, which is the key to your query, allows you to determine your approximate location and produce results that are suitable for you, based on the data obtained.
There is also such a thing as semanticcore. It includes the analysis of the task and the creation of so-called “request masks”, that is, a list of phrases that will be used to advance the project. When creating a “query mask”, it is necessary to conduct a semantic analysis of the main words directly related to the topic of the article being promoted and to display a list of synonymous and common phrases.
After that for each separate “mask”it is necessary to select the mid-frequency and low-frequency queries. You should also take into account jargon and borrowing from other languages, which allows you to maximize the number of possible key phrases. The lexico-semantic analysis of a word in this case will be especially useful, since breaking up a word into its constituents helps to find words with the same root or similar in meaning that can also be used in the semantic core.
The last stage is the exclusion from the list of too rare and non-target requests.
