Event tourism - one of the most important typesmodern tourism industry. For many countries of the world and Europe, it is a major source of replenishment of the state budget. What are the features of event tourism? What kinds of it can be called? And how developed is it in Russia? Read all about it below.
What is event tourism?What are its features? One small example will help answer this question. Imagine a small old town with a certain set of historical and architectural attractions, several museums. Then one day the local authorities of this town make a decision: to establish an aeronautics festival. After a couple of years, thousands of tourists come here, in order to see how dozens of huge and colorful balloons rise into the sky.
This is what event tourism literally looks like.In English literature, there is also such a thing as "event tourism." The word event can be translated into Russian as an "event", "show", "ceremony". Thus, event tourism is nothing more than the movement of people in order to attend any event that takes place outside their permanent place of residence.
Events that attract tourists can be verydifferent. For example, it may be a music festival with performances of famous rock bands, or a complex of street theatrical performances. Active travels of travelers are provoked by some sports (for example, the World Cup or the Olympics).
In the global tourism industry, this is histhe species was firmly established only at the end of the last century. In the next decade, the event tourism sector on the planet showed impressive growth and development rates. Millions of people leave their cities and villages every year in order to attend one of the festivals, etc.
Events are attractive because they are unique,authentic and never repeated. In other words, to get bright and exceptional emotions, a tourist needs to be in a certain place and at a certain time.
What is the role of event tourism? It can perform several important functions. For example:
Modern types of event tourism are determinedthemes of certain events (events). Some of them are held only for fun, relaxation and entertainment. Others set more fundamental goals for themselves: for example, educational, educational, or sports.
The typology of events in event tourism provides for the allocation of several of their classes (types). Among those can be identified:
Event tourism in the world is developing veryat a fast pace. After all, it makes it possible not only to have a great rest, but also to become an integral part of something grand and big. Unusual event tours are able to give a person a whole bunch of bright and unforgettable emotions.
Perhaps the most famous carnivals in the world.are Venetian and Brazilian. They amaze guests with their scale and duration. For a few weeks, two cities - Venice and Rio de Janeiro - in fact, turn into huge festival sites.
Thousands of flora lovers come together every Septemberto Amsterdam, to the annual Flower Parade, and also to Japan to witness the bonsai festival. Fans of alcoholic beverages can be seen at the Oktoberfest in Germany or at the wine festival in Moldova.
There are sports as well as musical events.(the most popular ones are the annual Eurovision Song Contest, the Salzburg Music Festival, the Montreux Jazz Festival and others). And cities like Milan or Paris, like a magnet, attract people who are seriously following the latest fashion trends.
Carnival in Rio de Janeiro (as well as in otherBrazilian cities) is held annually. In essence, it is a kind of analogue of the Russian Pancake Day, marking the beginning of Lent. This is how Brazilians say goodbye to "meat pleasures" for forty days. Carnival has long been the most important national holiday in this Latin American country.
This celebration was brought to Brazil by the Portugueseback in the seventeenth century. In the following centuries, the carnival changed under the cultural influence of other countries - primarily France and Italy. In the XIX century, the carnival in Brazil was enriched with various masks, colorful costumes, as well as some colorful characters that have survived to this day.
Oktoberfest is a large-scale beer festival,which is held annually in Munich. The festival lasts about two weeks. During this time, its participants, coming from all over the world, drink up to six million liters of beer!
In general, the Oktoberfest in Munich is visited annuallyabout 6 million tourists. The total money turnover of the holiday is approximately 450 million euros. During the entire celebration, more than a hundred medical workers work on the festival territory, whose task is to bring too zealous "beer tourists" to their senses.
How developed is event tourism in Russia? Today, our country can offer foreign tourists several high-quality and interesting events and activities. Among these:
In terms of diversity, the Russian event tourism market is in no way inferior to foreign. However, in terms of funding, scope and level of preparation, it is essentially losing.
Очень важно осознать, что ивент-туризм может become an inexhaustible source of income for a particular city or region of Russia. For example, in Tobolsk alone, about 20 different events are held annually, which each year replenish the city’s budget by about 50 million rubles.
Of course, a major deterrent toThe development of event tourism in Russia is supported by the country's underdeveloped infrastructure (bad roads, lack of a sufficient number of good hotels, etc.). Quite often, a stick in the wheel puts this kind of tourism and the passivity of officials, their reluctance to take part in the preparation for this or that event.
Event tourism - the tourism industryindustry, which is actively developing in the XXI century. These are numerous trips to attend certain events, festivals, sports or musical events.
The most visited and popular world events -these are the Olympic Games, carnivals in Venice and Rio de Janeiro, Oktoberfest, Formula 1 car race, Eurovision, the Sedan Medieval Festival and others.
The Russian market of event tourism is also actively developing, but it is still significantly inferior to foreign. All events in Russia are losing abroad both in scale and in terms of funding.
