Under the rhetoric is understood the theory of prose eitherarguments. In ancient Greece, the word understood oratory - a beautiful syllable. Subsequently, the meaning of rhetoric has expanded somewhat. But, nevertheless, interest in this science has not disappeared, but only increased. Rhetoric studies the rules of eloquence, the correct construction of speech. Thanks to philological discipline, a person can formulate a rhetorical appeal of any genre. This science is extremely necessary for politicians, business people, leading people and all those whose profession is directly connected with communication.
Thus, the right speechis the main “tool” of creating the status of a business person, i.e. designing, self-presentation of your individual image for competitors. A structured and polite appeal to the audience guarantees half the success and brings satisfaction from a kind of activity. After all, harmonious communication is always based on respect for tact, ethical standards, fairness, delicacy and confidence.
Intelligent speech is an inner culturetolerance and humanity towards people, which is necessarily reflected in behavior and manifested in statements. Rhetorical appeal can often be found in monologues. The main thing in this treatment is not the written text, but the desire to express the essence of the subject, reinforcing the expressiveness of the statement. Rhetorical appeal does not carry any question and does not require an answer.
For example, a deputy to appeal to votersalways uses a variety of turns of speech that enhance the expressiveness of words. That is, the use of exclamation or interrogative intonation gives the phrases an underlined hue. It is this peculiar form of verbal turns that is perceived more quickly by others, attracts the attention of the addressee. This method of expressiveness is often used in professional activities, orienting employees towards the achievement of specific tasks.
Rhetorical treatment can be oral andwriting. The oral form includes a report, an informational presentation, a welcoming, sales and advertising speech. The written documentation can be attributed to official documentation: orders, reports, correspondence, etc.
Of course, oral prevails more in our lives.speech, which is why it is considered leading. The main advantage over a written monologue is instantaneousness. This is an important criterion for the rapid rhythm of the language.
Speech activity is the most important process.to materialize our thoughts into words. Before you begin a rhetorical appeal, you should consider language structuring: choose words, phrases, intonation.
Distinctive indicators of correct rhetoricalspeeches: clear pronunciation, non-verbal means, expressiveness, accuracy in statements, structural and logical construction of words. If the above aspects are preserved, then all the information coming from the speaker will be perceived easily and quickly. The process of conversational genre is quite complicated, the speaker must have a variety of communicative goals. The speaker before the public needs to properly prepare for speech, otherwise it may turn out to be too dry or, on the contrary, loose text.
If language automatism is absent, then the speaker has intermittent speech: words and syllables are repeated, long stops occur, the intonation changes constantly, and the rhythm is lost.
All these manifestations of incorrect speech are oftenreflect uncooledness, excitement with the complication of statements. In the process of public speaking, mental excitement should be hidden, and all external manifestations skillfully suppressed by the speaker. Slurred speech, of course, is perceived much worse, the audience is “lost”. Therefore, rhetorical appeal is an important communicative skill, on which the success of business communication directly depends.
