The Internet is our everything.Perhaps this is what can be said about its meaning in the modern world. After all, if a person has a question, he begins to look for the answer on the web. And only those sites that occupy the first position in the search will be given attention. Therefore, among all site owners there is fierce competition for a place on the search page.
Webmasters use a variety of methods tobeat the competition. Some of them are completely accepted by search robots, and some are very risky, as they can push the resource under the filter. Some of these techniques are black CEO, or black optimization. About them will be discussed in the article.
Before starting to learn black CEO,It is necessary to have a general idea of what site optimization is and what it is about. Website optimization is a method of search engine promotion of the resource, a kind of set of techniques that will allow you to take the first position on the search page for a specific query.
Optimization is internal and external.Internal optimization includes content (text, graphics and media files). External optimization is to increase the reference mass. That is, the resource must link to other sites of similar subjects. It is also important to create a semantic core and the selection of key queries. Usually optimization is a long, time consuming and ongoing process. But if you do everything according to the rules, then sooner or later the site will take a leading position in the search results.
However, there are methods that help speed up the process. This is the so-called black SEO and gray SEO. What is the difference between different types of optimization?
Depending on how the owner promotes his resource, SEO optimization can be divided into several varieties:
To understand the difference between white, gray and black SEO, it is necessary to consider with specific examples the features of their functioning.
As already mentioned, these are legal methods.site promotion. For clarity, you can bring an example. Suppose some resource was registered in the site directory in order to get traffic. This catalog has a high TIC and corresponds to the subject of the site. Such registration is not prohibited by search engines, increases traffic and adds weight to the external link mass of the site.
The second scenario will look likethus: the same resource was registered in the site directory in order to increase the reference mass. Often, such directories may not quite match the subject, but this is also not prohibited by search engines.
In fact, there is no difference in white and gray optimization. It depends more on the moral character and honest work of the resource owner. For search engines, these processes are no different.
Here, promotion methods can directly affectposition of the resource when ranking, and most of them are prohibited by search robots. Such methods include the acquisition of links with keywords or the use of cloaking, this is when search engines and visitors see different information.
If you give an example of the registration site incatalogs, the black optimizer will simply order the autodirection of links to the main resource in the database of 40 thousand directories. You can register in directories, but here you can see an obvious attempt to confuse search robots during resource indexing. For this basically does not follow the sanctions, but the benefits of this little.
So what is black SEO?This is a way to promote a site using prohibited methods. This is a kind of business where scientific developments are involved in search technologies. On their basis, websites are created, the main purpose of which is to entice visitors and display monetized advertising content. And the more you know about search technology, the worse the search engines work.
Now I understand why they update search algorithms so often.
But no matter how updated they are, 7 black SEO tricks will always work:
Now it’s clear what a black CEO is. The methods presented above are not the only ones in black promotion technology. There are a few tricks that are not included in the TOP-7:
It has long been the opinion that black CEO isdisgusting way to promote a resource on which there is nothing useful. A few months later, the site falls under the filter, and all the work goes down the drain. But there are techniques that help in creating high-quality content. There are situations when you need to hide a certain part of the text from the user. In this case, you can use the "display: none" style. The ban will not follow it, although the weight of the keyword will slightly decrease.
Те, кто работает с блочными элементами, могут use the “text-indent: -1000em” style to hide all that is necessary, but it prevents viewing the content. A useful thing is to use the tags "noframe" and "noscript". If you put links in them, the user will not even guess about their existence, but the search engines will pay attention. This method is relevant when the owner wants to place referral links on his website. It receives traffic, some of the weight of the page goes to the partner’s site, and users simply enjoy viewing the content.
Most optimizers are totally againstuse of black SEO, because in addition to filters, search engines can completely exclude a site from a search index. Black optimization focuses on the promotion of resources by methods that do not correspond to the guidelines of search engines. Optimizers invite to create sites with useful and unique content, and to promote use only legal methods, that is, white optimization.
But it’s hard to agree.If you think logically, then some black SEO methods are not so bad, and you can use them without fear of sanctions. Of course, this does not apply to such methods as hidden text and links, cloaking and doorway. As for linkfarming and satellite creation, these are excellent strategies that will help you achieve what you want. But only under the condition that they will be made manually, and not driven by robots. In this case, the black ceo turns to white.
In optimization, as in business, you need to seebenefits even in unprofitable enterprise. To combine seemingly incompatible ideas and understand where the boundaries of what is permitted end. Only in this case, even from the black optimization you can get a benefit.
