Social networks have become very popular, andthey are popular with young people as well as people of more respectable age. Today almost every person has his own page in some social network, through which he communicates, shares his impressions, his thoughts, etc. It is because of the large audience constantly on-line that the advertisers started using social networks for their own purposes. Moreover, some sites offer a fairly convenient set of tools for advertising, in connection with which everything becomes more democratic.
Most often, the services of advertising companies are resorted toowners of online stores. Like any salesperson, the owner of this business wants to get as much profit as possible as quickly as possible. And advertising in social networks allows them to increase profits from short-term sales.
Also, using the network, you can create a speciala community that will deal with the agitation of products of a certain brand, besides members of such a community, as a rule, are also regular customers in the advertised store.
In addition, created communities performseveral useful functions. First of all, they help to increase the level of trust among potential buyers, because communication in the group occurs between ordinary people. In some groups, you can get advice on choosing a model of a product or learn about the tricks of its use. In the process of communication, there is also a periodic reminder that such a product can be bought in an online store. True, often, the average user seldom thinks that all this comes directly from the advertising service of this store.
Unfortunately, many entrepreneurs do notconsider social networks as a tool for solving long-term tasks. Image advertising and brand positioning are two main areas of long-term advertising goals that can be achieved with the help of social networks. As a rule, only large companies resort to this.
When organizing an advertising company in socialnetworks should take into account the fact that all users try to find the most appropriate forum, community and group for their interests. For example, in various women's forums, there is communication on such topics as children, family, etc., respectively, for this audience, goods for children, families, beauty and health will be most relevant. Hence, the probability of effectiveness of advertising these goods will increase significantly.
