Since marketing has recently acquired newhorizons of consideration in the eyes of ordinary buyers, the producing country plays an important role. We are tempted by myths that everything Chinese is breaking, American is expensive, German is quality, etc. Therefore, the more exotic is the inscription on the label, the more we are driving ourselves into a greater impasse. It seems like "done in Romania" - it's interesting, and at the same time - how prestigious is it?
What function does in our acceptancesolutions of the producing country, is largely explained by the dynamics of globalization and the expansion of our consumer consciousness. We are aware of working conditions and factors of production in the same China and the UK, we know what wages, costs and tariffs are within the states themselves - and this determines the attitude towards the production of the owner. If Asian tycoons do not shy away from violating copyright and forging sports brands - what can we expect from the quality of these products? And on the contrary - overpaying for a thing, we calm ourselves with a guarantee of quality.
But today the producer country is severaldiffers from the same concept ten years ago. Several factors influence this. First, the redistribution of power in the world market: only over the past 20 years, Asia's share in total world exports has increased by 30%. And it is unlikely that there is absolutely no focus on competitive struggle, improving the quality of goods and services in such a hot spot.
Further, there is a term such as transfersubsidiaries. Large manufacturers like Apple have a head office in Silicon Valley or on Wall Street, but assembly factories are located in China and Taiwan. Because it is so much more profitable in many aspects - starting with the cost of labor, ending with tax collections and benefits.
Consider the example
The effect that it has on buyingcountry-producer, most clearly demonstrates a specific brand. Take the eternal confrontation between the two giants in the production of smartphones - if Apple has already mentioned, the NTS remains.
High Tech Computer (HTC) is a young, buta promising Asian company of mobile phone devices. For HTC, the country-producer does not cause controversy - and this is Taiwan. The headquarters of the corporation is located in the developing metropolis of Taoyuan. By the way, in comparison with "Yabloko", the Thai company was founded in 1997, and the first smartphones introduced and at all 4 years ago. And here it was found that the device in terms of its functionality is not something that is not inferior - in some ways even surpass the advertised "iPhones". And here the question arises of the price, in which the NTS easily surpasses even the Asian leader of the industry - Samsung.
Note:the country-manufacturer HTC is the universally recognized "tiger" Taiwan, and in this case it's original and prestigious. Owners would be very surprised, after reading on the back cover "made in USA". Why, then, in the manufacture of other things the Asian marking causes suspicion in us? Maybe it's time to reconsider our views on the postulates of marketing and throw aside post-Soviet prejudices aside? After all, the world does not stand still, and only perfect competition drives them.
