If you decide to create your own company, specialattention should be paid to its name. Because, as they say, how do you call the boat, so it will float, at this point you need to approach very responsibly and carefully. Our article will help you to understand this issue and come up with the best name for your company.
No one can count the existing approaches to the choicethe name of LLC. The examples in this question are very diverse, and it is rather difficult to determine which approach is most effective. Many enterprises do not focus on the name at all. In the world market, you can find many companies that have the most ordinary names, but at the same time managed to gain prestige and high competitiveness.
At the initial stage of the creation of his company manyStill, they are looking for an answer to the question of how to choose a name for LLC. Some marketers are advised to rely on the company's activities. There are other general recommendations for choosing the name of the company.
Marketing research is largelyinfluence the approach to how to choose a name for LLC. They need to be conducted to determine their target audience. Studying the market with marketing tools will help you get a landmark for brand building. Such studies are an analysis of the main competitors, as well as the consumers on which your company is focused. Let's say you are planning to open an expensive boutique. Accordingly, it will be designed for rich people, so do not choose the name of the company for LLC, which contains the words "minimum", "low price" and so on.
If your company plans to producebaby food, you need to choose a name that will be appropriate for children. Successful examples in the world market can be considered the firm "Agusha" and "Karapuz". Their names clearly indicate that the products are child-oriented.
Today, very often you can find the namefirms like OOO Petrenko. It says only that the company is named after the owner, but no more than that. People who tend to call companies by their name, act wrongly and inexpediently. Such an approach can only amuse the owner's pride.
Names using names of children, nicknamesfavorite animals or just names can not say anything about the company's activities. They are not remembered at all. In a row with its competitors, a company with such a name is simply lost and will not be able to attract potential customers. In addition, such firms in the future will be more difficult to sell. Perhaps even such that customers, referring to banal associations, may refuse to cooperate with you, because among their acquaintances there may be a person with the same name (name, nickname), and the attitude towards him is bad.
The name of your company must bememorable, so you should take very carefully to the selection of the name of the LLC. Examples of such interesting and profitable names today can be found in a huge number. These are sports companies, supermarkets and other companies whose names clearly speak about their activities and are easily remembered.
You can use some tricks toit turned out an interesting and simple name of LLC. It is not as difficult to think of it as it might seem. To do this, you need to choose a good phrase that ordinary people can easily remember and use in their vocabulary. And this, in turn, is already a good advertisement for your company, because in a hurry people recommend exactly those stores or cafes, whose names they remembered, because complex brands are not so quickly recalled.
Comfort and interest of the client play a very importantrole in the company's activities. Your name should also nourish this interest among buyers. Experienced marketers and visionary businessmen still manage to come up with such LLC names. Examples we see daily from the windows of popular shops, cafes, beauty salons, etc. Even the most ordinary restaurant can be called so that the feet themselves bring the client inside. For example, take at least the banal title "Visiting a fairy tale" for a children's cafe: it will already create interest for both parents and their kids.
Do not forget about the nature of your activities, becausea potential customer will simply miss you on the list of businesses. In your title there should be at least a hint of what you are doing. For example, for construction companies, the prefix "Story" is often used, for gas stations - "Gas" and so on.
In all countries there are certain legislativeprohibitions on the company name for LLC. In relation to Russia, there is a ban on the use of such words as "Russia", "Moscow" and other names for the company's own name. Examples you can find in the relevant laws of. Under the ban are not only cities, but also regions and subjects of Russia. I would like to note that such norms exist practically in all countries, therefore, when choosing the name of your company, these words should be deleted immediately.
Also, do not use for your companyalready existing names, even if you change one or more letters. This practice has existed for many years, but none of the firms with such a stolen name has achieved success. As a rule, they existed only a few years, for which they received the reputation of thieves and no more. Do not repeat such mistakes and approach the choice of the name of your company as responsibly as to the selection of a name for the child.
As already mentioned, the name of the company should beindividual, memorable and convenient for perception. There are several effective ways to help you choose the best name. One of the best is the method of selecting words. Its meaning is that you combine some words (parts of words) and get a name previously unused. An example is Pepsi, whose name consists of the name and surname of its owner, or rather, the first syllables (Pe, Psi).
The method of rhythm is a repetition of simple and short words, for example, Coca-Cola. Such names are easy to remember, and they literally eat into our brain and memory.
You can use words that convey the element of excellence, for the name of LLC. The list of such companies is enormous, for example: Burger King is not just a diner, but a royal one!
Do not forget about the method of imitation, the meaning of whichin that the name seems to convey the properties of the goods. For example, the above-mentioned "Agusha" is the child's first words, so it is understandable: the company produces goods for children.
You can also use joking names, such as "Little Adult" or "Mullet for Beer". They will be accurately remembered to the client and in his subconscious will automatically receive a positive evaluation.
